Strategic Planning for Public Relations [2nd ed] 9780805852394, 0-8058-5239-5

242 19 8MB

English Pages 403 Year 2005

Strategic Planning for Public Relations [2nd ed]
9780805852394, 0-8058-5239-5

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In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State Col

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Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments f

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Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат:

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Everything you need to create a 21st-century public relations strategy, with international case studies from companies i

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Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the argu

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The most comprehensive and engaging European Public Relations textbook available

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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

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