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I ordered 'Strategic Planning for Public Relations' via Amazon.com and the item was shipped to me from the US
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In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State Col
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Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the var
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Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments f
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Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the argu
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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
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Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while
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