Persuasive Advertising: Evidence-based Principles 1403913439, 9781403913432

The Principles of Advertising Arrangement

469 66 2MB Read more

The Persuasive Power of Campaign Advertising [1 ed.] 9781439903346, 9781439903322

"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and

129 91 1MB Read more

Persuasive Signs: The Semiotics of Advertising [Reprint 2010 ed.] 9783110888003, 9783110173406

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an int

143 37 57MB Read more

Persuasive Legal Writing 1864601907, 2014959536

98 61 2MB Read more

Persuasive Gaming in Context 9789048543939

The rapid developments of new communication technologies have facilitated the popularization of digital games, which has

124 79 3MB Read more

Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

160 93 2MB Read more

Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

201 128 1MB Read more

Advertising & IMC: principles & practice [Tenth edition] 9780133506884, 1292017392, 9781292017396, 4724985305, 0133506886

For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advert

419 70 27MB Read more

Breakthrough Advertising 0887232981, 9780887232985

35,980 1,513 2MB Read more

Advertising a New Approach (RLE Advertising) 9781136666223, 9780415817868

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

161 36 2MB Read more