Persuasive Advertising: Evidence-based Principles 1403913439, 9781403913432

The Principles of Advertising Arrangement

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Persuasive Legal Writing 1864601907, 2014959536

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Advertising & IMC: principles & practice [Tenth edition] 9780133506884, 1292017392, 9781292017396, 4724985305, 0133506886

For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advert

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Reality in Advertising

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Breakthrough Advertising 0887232981, 9780887232985

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Deutsh Advertising (1879-1939)

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Revolutionizing Workshops: Supporting Participants’ Creativity with Persuasive Technology 3658333111, 9783658333119

Dr. Max Jalowski designs strategies for revolutionizing workshops by introducing persuasive technology.His results show

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Persuasive Legal Writing [Third ed.] 9780735507463, 2010051404

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Audience In volvement in advertising

The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy

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The Mindful Legal Writer: Mastering Persuasive Writing 3631952110

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