Persuasive Advertising: Evidence-based Principles 1403913439, 9781403913432

The Principles of Advertising Arrangement

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The Persuasive Power of Campaign Advertising [1 ed.] 9781439903346, 9781439903322

"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and

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Persuasive Signs: The Semiotics of Advertising [Reprint 2010 ed.] 9783110888003, 9783110173406

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an int

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Persuasive Legal Writing 1864601907, 2014959536

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Persuasive Gaming in Context 9789048543939

The rapid developments of new communication technologies have facilitated the popularization of digital games, which has

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Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Persuasive Technology: First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May ... (Lecture Notes in Computer Science, 3962) 3540342915, 9783540342915

Persuasive technology is the general class of technology that has the explicit purpose of changing human attitudes and b

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Advertising & IMC: principles & practice [Tenth edition] 9780133506884, 1292017392, 9781292017396, 4724985305, 0133506886

For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advert

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Persuasive Technology. Designing for Future Change: 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Aalborg, Denmark, April ... Applications, incl. Internet/Web, and HCI) 3030457117, 9783030457112

This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE

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