Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction 9781317340065, 131734006X

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction 9781317340065, 131734006X

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing

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Digital Play: The Interaction of Technology, Culture, and Marketing 9780773571068

Digital Play offers a uniquely critical analysis of interactive media. Inspired by the work of Raymond Williams, the boo

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Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology) [1 ed.] 041543307X, 9780415433075, 9780203930489

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in

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People, Technology, and Social Organization: Interactionist Studies of Everyday Life [1 ed.] 1032230681, 9781032230689

This insightful and accessible book is a response to the increasing important role that technology plays in everyday lif

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Whisky : technology, production and marketing 9780126692020, 0126692025

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Political Marketing and Management in the 2020 New Zealand General Election (Palgrave Studies in Political Marketing and Management) 3030773329, 9783030773328

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on politica

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Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management) 9783031344046, 9783031344039, 3031344030

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to

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Political Marketing in the 2020 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management) 3030865584, 9783030865580

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election

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Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) 3030740641, 9783030740641

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, en

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Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications 9780691251004

A concise and rigorous introduction to widely used approaches in structural econometric modeling Structural econometri

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