One America?: presidential appeals to racial resentment from LBJ to Trump 9781438471518, 9781438471532, 9781429233446, 1438471513
Despite major advancements in civil rights in the United States since the 1960s, racial inequality continues to persist
258 18 1MB
English Pages xiv, 304 pages: illustrations; 24 cm Year 2019
Table of contents :
How have presidents addressed race since 1964? --
Outnumbered to one America : racial rhetoric in Lyndon Johnson's 1964 campaign and Richard Nixon's 1972 campaign --
Back to basic values : Ronald Reagan's 1984 campaign and George H.W. Bush's 1988 campaign --
One America redux : Clinton's 1996 campaign --
New strategies for the right? : George W. Bush's 2004 campaign --
An old message to reach new groups : Obama's 2012 campaign --
Strategy, rhetoric, and the future : does it matter what presidents say about race and ethnicity? --
Epilogue : Trump.
How have presidents addressed race since 1964? --
Outnumbered to one America : racial rhetoric in Lyndon Johnson's 1964 campaign and Richard Nixon's 1972 campaign --
Back to basic values : Ronald Reagan's 1984 campaign and George H.W. Bush's 1988 campaign --
One America redux : Clinton's 1996 campaign --
New strategies for the right? : George W. Bush's 2004 campaign --
An old message to reach new groups : Obama's 2012 campaign --
Strategy, rhetoric, and the future : does it matter what presidents say about race and ethnicity? --
Epilogue : Trump.
