Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.] 9781501507304, 9781501515767

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing suc

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition [3rd ed.]
 9781501507304, 9781501515767

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