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The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing suc
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Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In
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Internet Marketing Metrics - Discover The 8 Most Important Metrics In Your Online Business So You Can Ensure You'll
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Since first publication in 1954, this text has been widely used in North American universities in introductory courses i
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It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how mark
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WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Design
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