Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza [1st ed. 2023] 3031097815, 9783031097812

212 97 20MB

English Pages 381 Year 2023

Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza [1st ed. 2023]
3031097815, 9783031097812

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This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University o

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This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards

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A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the

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Parametric design and digital fabrication are enabling non-designers to mass produce non-standard, highly differentiated

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This volume in honour of Colin Imber (University of Manchester) contains essays by many leading Ottoman historians.

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A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most funda

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