Marketing and Outreach for the Academic Library : New Approaches and Initiatives 9781442262553, 9781442262546

Practical Marketing for the Academic Library 1440872228, 9781440872228

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value.

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Practical Marketing for the Academic Library 9781440872228, 9781440872235, 1440872228

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in commu

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Going Places with Youth Outreach: Smart Marketing Strategies for Your Library 0838909000, 9780838909003, 9780838998250

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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students 0838909841, 9780838909843

In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the

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Academic Library Metamorphosis and Regeneration 9781442273085, 9781442273078

Academic Library Metamorphosis and Regeneration continues the discussions around change and transformation that are taki

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Defining Relevancy: Managing the New Academic Library (Libraries Unlimited Library Management Collection) 1591584191, 9781591584193, 9780313095962

Connection. Competition. Collaboration. These three words define management of college libraries, today and in the futur

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Reimagining the Academic Library 9781442263383, 9781442238589

Academic libraries are in the midst of significant disruption. Academic librarians and university administrators know th

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Marketing for Special and Academic Libraries : A Planning and Best Practices Sourcebook 9781442262713, 9781442262690

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special librarie

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Gamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing [1 ed.] 9781118956953, 9781118956977

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of

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Google Earth: Outreach and Activism 9781441134974, 1441134972

In order to be able to communicate and engage with each other via new communicative spaces such as Google Earth, we need

163 93 1MB Read more