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This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market respons
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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all ana
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Archaeologists have been developing artifact typologies to understand cultural categories for as long as the discipline
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Our current intellectual system provides us with a far more complete and accurate understanding of nature and ourselves
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Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application
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