Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) [2ND. ed.] 0792386353, 9780792386353

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential mark

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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) [2ND. ed.]
 0792386353, 9780792386353

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