Integrated Marketing Communication : Creating Spaces for Engagement 9781498540032, 9781498540025

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding,

200 105 4MB

English Pages 199 Year 2016

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Integrated Marketing Communication : Creating Spaces for Engagement
 9781498540032, 9781498540025

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers