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English Pages 37 Year 2019
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This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strateg
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The successful integration of all aspects of marketing communications around one core positioning for a company or brand
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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet on
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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing com
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Behind marketing communications stand complex and complicated issues which are rarely formulated with the necessary theo
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