Immersion: The Science of the Extraordinary and Source of Happiness [First Edition] 9781544531960
Summary No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is ra
117 17 321KB
English Year 2022
Table of contents :
Chapter List (12 chapters):
Chapter 1: Immersion
Chapter 2: Introduction
Chapter 3: 1. The Science of Immersion
Chapter 4: 2. Advertising That Persuades
Chapter 5: 3. Exceptional Entertainment
Chapter 6: 4. Education and Training That Sticks
Chapter 7: 5. Attractions and Retail That Amaze
Chapter 8: 6. Building High-Performance Organizations
Chapter 9: 7. Changing Preferences
Chapter 10: 8. The Business of Happiness
Chapter 11: Conclusion
Chapter 12: Bibliography
Chapter List (12 chapters):
Chapter 1: Immersion
Chapter 2: Introduction
Chapter 3: 1. The Science of Immersion
Chapter 4: 2. Advertising That Persuades
Chapter 5: 3. Exceptional Entertainment
Chapter 6: 4. Education and Training That Sticks
Chapter 7: 5. Attractions and Retail That Amaze
Chapter 8: 6. Building High-Performance Organizations
Chapter 9: 7. Changing Preferences
Chapter 10: 8. The Business of Happiness
Chapter 11: Conclusion
Chapter 12: Bibliography
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- Author / Uploaded
- Paul J. Zak
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