Handbook of Demographics for Marketing and Advertising [2nd ed.] 0029181755, 9780029181751, 9780585210773

Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising Research (Volumen 6) [6] 0615630685, 9780615630687

This sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing jour

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Marketing without Advertising [3rd ed] 0873376080, 9780873376082

This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how

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The Oxford Handbook of Music and Advertising 9780190691271, 9780190691240, 0190691271

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to t

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handbook on e-marketing for tourism destinations

575 48 3MB Read more

The Oxford Handbook of Music and Advertising 0190691247, 9780190691240

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to t

1,028 27 181MB Read more

The Oxford Handbook of Music and Advertising 9780190691240, 9780190691271, 0190691247

"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the producti

119 22 181MB Read more

The Marketing Handbook for Sports and Fitness Professionals 9781408195949, 9781408114797

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

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Routledge Handbook of Sports Marketing 9781138823518, 9781315742021

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa

116 19 7MB Read more

Marketing Modernity: Italian Advertising from Fascism to Postmodernity 1134489897, 9781134489893

In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s

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Marketing Without Advertising [3rd ed.] 0873376080, 9780873376082

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, e

326 99 2MB Read more