Marketing Modernity: Italian Advertising from Fascism to Postmodernity 1134489897, 9781134489893

In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s

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English Pages 192 Year 2003

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Marketing Modernity: Italian Advertising from Fascism to Postmodernity
 1134489897, 9781134489893

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