585 106 11MB
English Pages [228] Year 2006
»
*
Microsoft®
Word 2003 Manual
for
GREGG
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m McGraw-Hill m Irwin Boston Burr Ridge, IL Dubuque, IA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
The
McGraw Hill Companies
McGraw-Hill Irwin MICROSOFT® WORD 2003 MANUAL FOR COLLEGE KEYBOARDING AND DOCUMENT PROCESSING Published by McGraw-Hill/lrwin, a business unit of The McGraw-Hill Companies,
1221 Avenue of the Americas,
New
York, NY, 10020. Copyright
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Notes to user: Your screens may not be identical to the illustrations shown book. The dynamic capabilities of Word 2003 result in toolbars and/or keystrokes that change as options are used.
in
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is
www.mhhe.com 1
234567890
WCT/WCT
9
ISBN 0-07-304560-8 Editorial director:
Publisher:
John
E.
Biernat
Linda Schreiber
Sponsoring editor: Doug Hughes Developmental editor: Tammy Higham Developmental editor: Megan Gates Marketing manager: Keari Bedford Lead project manager: Pat Frederickson Freelance project manager: Rich Wright Lead production supervisor: Michael R. McCormick Lead designer: Matthew Baldwin Developer, Media technology: Brian Nacik Cover design: Subtle Intensity Typeface: 1 1/12 Times Roman Compositor: Black Dot Group Printer: Quebecor World Taunton Inc.
8
7
6
5
4
to
for
B C A
CONTENT* Reference Manual
ri
Getting Started Introduction
1
Format of This Manual Windows Help
Lesson 21
Orientation to
1 1
Word
Processing
—
Start Your Word Processor Choose a Command
From From From
Open
6 9
the Toolbar
9
the
Menu
10
the
Keyboard
11
a File
11
Word
Quit Your
Lesson 22 Navigate
6
Processor
Orientation to
14
Word
Processing
—
16
16
in a File
Save a File
17
Close a File
19
New
20
Lesson 23
Orientation to
Word
Processing
—
22 22
Select Text
Bold
24
Command Undo a Command Redo a Command
Undo/Redo
26 26 26 27
a
Help
CONTENTS
Lesson 24
Orientation to
Word
Processing
—D
Preview Pages before Printing
31
Check Spelling and Grammar
33
Show Formatting
36 39
Print
Lesson 25
E-mail Basics
41
E-mail a Document
41
Lesson 26
43
One-Page Business Reports
Alignment
43 45
Font Size
Lesson 27
Multipage Business Reports
Page Numbering Page Break
Lesson 28 Bullets and
Bulleted and
Numbered
Lists
Numbering
Lesson 29
Academic Reports
52 52 52
56 56
Line Spacing
Lesson 30
47 47 49
Decrease Indent
Academic Reports with Displays
Increase Indent
Double Indent Cut, Copy, and Paste
CONTENTS
31
59
59 59 61
# m
^ i ^ ^
Lesson 31 Insert
Business Letters
66
Date
66
Lesson 33
Envelopes
68
Envelopes
68 70
Labels
•
Lesson 35 Italic
3 3
Correspondence Review
and Underline
Table
— — AutoFit
Table
75 75
Insert
to
Contents
Open Tables with
Lesson 37 Table
73
Boxed Tables
Lesson 36 Table
73
77
79
Titles
—Merge — Borders
79
Cells
Lesson 38
81
Open Tables with Column Headings
83
Center a Table Horizontally
83
Center Page
85
Lesson 39 Table
Ruled Tables with Number Columns
—Align Text
Lesson 41
in a
Column
87 87
Business Reports with Footnotes
Footnotes
89
89
CONTENTS
Lesson 42
Reports
in
APA
Style
93 93 95
Margins Headers and Footers
Lesson 44
2
Report Citations
100
1 Hanging Indent
Lesson 45
1
Preliminary Report Pages
103
V
Tab Set— Dot Leaders
103
Lesson 50
106
Letters in Modified-Block Style
Ruler Tabs Tab Set
Lesson 51 Fonts Table
106 106
Traditional
Resumes
—Change Column Width
Lesson 52 Saving
in
Electronic
Resumes
Text-Only Format
Lesson 67
Agendas and Minutes of Meetings
Hyphenation
Lesson 69
Reports Formatted in Columns
Columns
Lesson 72 Sort
vi
00
Special Letter Features
110 110 112
114
114
116
£ £ c
118
£
118
^
121
&
121
*
116
CONTENTS
IT
Lesson 73
More
Special Letter Features
Shading
123
123
Lesson 74
Multipage
Memos
with Tables
125
Find and Replace
1
Lesson 76
127
Table Table
Tables with Footnotes or Source Notes
—Text Direction or Delete Rows or Columns —
127
128
Insert
Lesson 78
25
Tables Formatted Sideways
131
Page Orientation
131
Lesson 79
133
Multipage Tables
Repeating Table Heading
Lesson 80 Table
Rows
133
Using Predesigned Table Formats
—AutoFormat
Lesson 81
135
Formal Report Project
137 137
Styles
Lesson 83 Insert Clip Art
Formal Report Project
140
and Files
140
Insert a File
Lesson 86
135
1
International Formatting (Canada)
Paper Size
43
145
145
CONTENTS
Lesson 87 Insert
International Formatting (Mexico)
147
Symbol
Lesson 96
1
Legal Office Applications
149
Line Numbering
Lesson 101
1
Using Correspondence Templates
49
L52
Correspondence Templates
152
Lesson 102
155
Using Report Templates
Report Templates
Lesson 103
155
Designing Letterheads
158
Small Caps
158
Text Boxes
159
Lesson 104
Designing Notepads
164
Print Options
Lesson 106
1
Designing Cover Pages
166
Lesson 107 Table
Designing Announcements and Flyers
169
—Move
Lesson 111 Web Web
Page Page
64
166
Word Art
viii
47
169
Creating, Saving, and Viewing
—Creating and Saving — Viewing
Web
Pages
.
.171
171
173
CONTENTS
i
I
Lesson 113
Creating
Web
Pages with Hyperlinks
Web Page— Hyperlinks
176
Navigating Between Open Files
Lesson 115 Web
Pase
176
Formatting
Web
178
Pages
180
—Design Themes
1
80
Appendix A Stan Quit
Word from Windows Word
Appendix B A Brief Introduction Overview
How
187
188
to the Internet
—What
the Internet
Internet
The
185
Is the
188
Internet?
Works
189
Elements
Internet
190
and You
191
CONTENTS
887 9967
86
AA
88
Reference Manual EMPLOYMENT DOCUMENTS
COMPUTER SYSTEM keyboard. R-2B parts of.
application
R-2A
resume.
letter.
R-12B
R-12A
letter.
R-12B
attachment notation.
R-4D
blind copy notation.
R-5B
block body.
style,
R-3A
apostrophes, R-1
R-4A. R-5B
enclosure notation. R-3B. R-5B envelope formatting. R-6A executive stationery,
half-page stationery. inside address,
R-4A R-4B
R-3A
international address, letter folding.
letterhead, lists.
R-3D
R-6B
to R-1 to
R-20
memo, R-4D modified-block style, multipage, R-5A-B
table of contents,
hyphens, R-1 italics (or underline). R-1 mechanics, R-21 to R-22 number expression, R-21 to R-22 periods, R-1 pronouns. R-20
R-3B
R-5A
open punctuation, R-3B page number, R-5B
italics),
R-3D R-5B reference initials, R-3A, R-5B return address, R-3D salutation. R-3A simplified style, R-3C
2-line
R-1
R-3D subject line, R-3C, table.
R-5A, R-7C
R-4D
window envelope, folding for, R-6B window envelope, formatted for. R-4C writers identification,
R-1
R-3A
REFERENCE
MANUAL
column heading. R-13B
capitalization in columns. R-1
3D
column headings. R-13A-D in correspondence, R-4D. R-5A
word usage. R-20
R-14C
dollar signs. R-1
3D
heading block, R-1 3D
R-13A
note.
postscript notation.
standard punctuation. R-3A,
page.
transmittal
body. R-13A boxed. R-1 3
PROOFREADERS' MARKS
personal-business,
R-7B memo. R-7C works-cited page, R-10D title
1
sentences, R-1
underline (or
R-7D
R-8A
title.
quotation marks, R-1 semicolons. R-1
R-3B-C. R-12C-D
on-arrival notation.
R-12A R-9D subtitle. R-8A table, R-8B spacing.
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grammar, R-1 9
R-8D
resume.
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commas, R-1 5
R-7A
quotation, long. R-8B.
references page. R-1 OB
punctuation, R- 1 5 to R-
R-3A
R-20
agreement, R-1 capitalization.
R-5C-D
R-9D
MLA
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R-8A.R-8C. R-1 2D
outline,
adjectives and adverbs.
e-mail.
lists,
minutes of a meeting. R-1 IB style, R-1 OC-D
LANGUAGE ARTS abbreviations, R-22
R-3A
document. R-1 ID
memo report. R-9C
R-3A company name. R-5B
date line,
R-9A
legal
margins.
R-14A
R-8A
R-1 1C
itinerary.
left-bound.
CORRESPONDENCE application
headings, paragraph. headings, side. R-8A
open. R-1 3B percent signs. R-1 3D
R-8C-D 1A APA style. R-10A-B author/year citations, R-10A bibliography, R-9B academic
style.
agenda. R-1
business style, R-8A-B,
R-8A R-9D date. R-8A endnotes. R-8C-D footnotes, R-8A-B headings, R-9D
R-9A
in reports.
R-8B. R-13C
R-1 3C subtitle. R-1 3 A. R-1 3D table number. R-13C ruled.
table source. title.
R-8B
R-1 3
R-1 3 A.
R13-D
byline.
total line.
citations.
vertical placement.
R-1 3D
U.S. POSTAL SERVICE STATE ABBREVIATIONS
R-14B
Reference Manual A.
MAJOR PARTS OF A MICROCOMPUTER SYSTEM CD/DVD
Drive
Monitor
Mouse
B.
THE COMPUTER KEYBOARD
Escape Key
i,
Shift
Backspace Key
Function Keys
FTTTimTIFFrT rrrrrrirrtn
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i: i; i. i
1
I; t. i: i
Space Bar
fl-
{
i;
e
i~
j
Key
Numeric Keypad
Enter Key
Arrow Keys Control Keys
REFERENCE
MANUAL
R-2
Reference Manual A. BUSINESS LETTER IN
BLOCK STYLE
B.
(with
(with standard punctuation)
BUSINESS LETTER open punctuation,
IN
MODIFIED-BLOCK STYLE
multiline
list,
and enclosure notation)
Left tab: 3
i6X
16X Dale line
Inside address
September
S,
->tab to centerpoint
2"--
W-.
Joan R Hunter Bohmtef Associates
Mr
One Parklands Drive
One Pufclamb
Danen.
Ichiro Xic
Bolwater Associates
CT 06820
Danen.
(
Dmc
I
-2X
.2X Salulslion
Mr
Dear
Deal Ms. Hunter
Xic
:2X You will soon receive the signed contact to have your cfganizalion conduci a one-day workshop for our employee* on eliminating repetitive-motion injuries in the workplace. A we agreed, this workshop will apply to both our office will
oondud
for
revised Paragraph -lb to require (be instructor
of this workshop
to
be a
list
We
!
Paragraph 4b to require the instructor of this workshop employee of Bolwater Associates
We made
2
agenda
one copy of the look forward to this opportunity to enhance the know that all of us will enjpj this workshop
changes
for the
to
contract for our hies
We
health of our employees
|
Paragraph 10-C to require our pnor approval of the
workshop
If these revisions are satisfactory,
contract for our files.
.2/
We
health of our employees,
please sign and return one copv of the
look forward to this opportunity to enhance the I
know
that all
of us will enjoy
this
workshop
*2X
Sincei
->tab to
closing
centerpoint
Merritt
JoV\tr\. (_.
Sincerely
,y
'RzltnMlda CfKirrlro
Writers
identification
Reinalda Guerrero. Director
John L Merritt, Director
,2X
J.2X
C.
to be a
these revisions are satisfactory, please sign and return
It
I
one-day
injuries in ihc
rev ised
full-time
full-
time employee of Bolwater Associates in addilion. we made changes lo Paragraph 10-c lo require our prior approval of the agenda for the workshop
Complimentary
lucl a
our employees on eliminating repetitive-motion have made the following changes to the
We
separate sessions for each group Mulfiline
We
returning a signed conlract to have yoill
workplace
-
Body and factor) workers and you
am
I
workshop
1
BUSINESS LETTER
(with single-line
list,
IN SIMPLIFIED
STYLE
D.
enclosure notation, and copy notation)
PERSONAL-BUSINESS LETTER
IN
MODIFIED-
BLOCK STYLE (with international address and standard punctuation)
16X
16X October
Mr
5.
20-
->tab to centerpoint
Mr
Dale P Griffin
21
Parklands Drive
CT 06S20
Danen.
International
J-3X Sub/eel line
1
20-
5.
UX
Luis Fernandez. President
trVOTJ Industries. Inc.
Vssociatcs
One
July
Address
WORKSHOP CONTRACT
St.
Claire Avenue East
ON M4T \NADA v2X
Toronto, (.
IL9
Dear Mr. Fernandez.
-3X As I
am
Ms Hunter, to have your organization one-day workshop for our employees on eliminating repetitive-
a
motion injuries
in Ihc
workplace
We
have amended the following sections
former employee and present stockholder of Arvon Industries, Consumer Products Division-
I
wish
nationwide will outpace the general economy for the next five years.
jph 4b Table 3 i
am concerned about the effect that this planned sale w ill have on overall economy of Melbourne, where the two consumer-products plants are located. Please ask
nent 2
I
corporate profits, on cash dividends tor investors, and on the If
the^e re\ isions are satisfactory, please sign and return one copv of the iut files
We
your board of directors to reconsider
look forward to thif opportunity to enhance the (hat all
of us will
enjov, this
this matter.
workshop
i4X
*tab to centerpoint
SmcCTe,
>14X
KacWurM Haddad
.
R/jgerj. Micloa«Lson-
KACHINA HADDAD. DIRK OR 1
Return address
Roger
J
Michaelson
901 East Benson, Apt Fort Lauderdale.
Enclosure c
R-3
to
According to published reports, consumer products accounted for 19 percent of last years corporate profits, and the> are expected to account for even more this year. In addition. Dun & Bradstrcet predicts that consumer products
ol
the contract:
•
a
protest the planned sale of the
returning (he signed contract.
conduct
Legal Department
REFERENCE
MANUAL
3
FL 33301
Reference Manual A.
BUSINESS LETTER
(7.25" x 10.5";
1
"
ON EXECUTIVE STATIONERY
side margins; with delivery notation
and
B.
ON HALF-PAGE STATIONERY
BUSINESS LETTER
(5.5" x 8.5"; 0.75" side
margins and standard punctuation)
standard punctuation.)
Mr Ansteo
BBL BBL
era
Olivas
Resources
;m
Resources
FayerteMlle.
Ridge
Ridge
PA 17222
PA 17222
Favetteviile.
'
Dear Ansteo :\'i- R.yjrw.
We see no reason wh\
[
»c
should continue considering Geraldton for our new plant. Even though the desirability of this site from an economic wew is undeniable, there
should continue to consider the locality
arouad Geraldton for our new plant E*cn though the desirabilirv of this site from an economic \iew is undeniable, there is insufficient housing readil> available for our workers.
is
insufficient housing readily available.
nbnue the building permits for
restrictions
oo foreign
in\
mam
new housing or placing so
estment as to
make
it
too
to search out other areas
exploration where
control urban growth, the city has been turning
down
of new
we might someday form
a joint
partnershir
.
Sincere!;-.
Please continue to seek out other areas of exploration where
we
might form a joint partnership
Mieko Nakamura Vice President for Operations
Bfllit Dalit
CMav^At
Chande
Vice President tor Operanofls
C BUSINESS LETTER FORMATTED
FOR A
WINDOW ENVELOPE
(with table
and attachment notation)
(with standard punctuation)
Ms Reinalda Guerrero BBL Resources era Ridge C PA 1*
MEMOTOt
N icy Price. Executive Vice Prenfc
FROM:
Arlyn
DATE:
Juh.
SI BJECT:
"
Bunch. Operations «j
b
Ncvv Plant Site
tec
Ms
J
18.20-
from the attached
letter. I've
informed
BBL
Resources that
I
we should conunue to consider the locality around Geraldton for our new plant E\en though the desirability of this economic standpoint is undeniable, there is insufficient housing j\ai!jbie
economic view
sale within a 25-mile radius
Dear
Guerrero:
I
sec no reason \vh>
see no reason why we should continue to consider the locality around Geraldton for our new plant Even though the desirability of this site from an is undeniable, there is insufficient housing readily available
fact, as
of June 25. the number of appropriate singlc-familv houses of Geraldton was
In
listed for
for our workers.
Awnl In trying to control
urban growth, the city has been turning down the building
permits for new housing or placing so as to make it too expensrv e.
many
restrictions
Inils
Belle Real Estate
on foreign tm estment
Castleton
Homes
Red Carpet
;
:
u 9 -
Please continue to seek out other areas of exploration where
we might form
a In addition, in trying to control urban growth. Geraldton has
turning
Sincerek.
Arty»vJ. f^Kn^h
down
been either
building permits for new housing or placing c\cessi\e
on them
Because of this deficiency of housing
for
our employees,
we have no
choice
but to look elsew here.
Art™
J.
Bunch
Vice President for Operanor.-
REFERENCE
MANUAL
R-4
Reference Manual MULTIPAGE BUSINESS LETTER
A.
MULTIPAGE BUSINESS LETTER
B.
2; with company name; multiline list; enclosure, delivery, copy, postscript, blind copy notations; and standard punctuation)
(page
with on-arrival notation, international address, subject line, table, and standard punctuation)
(page
1;
1-6X Mas '---" On-arrival
touring their facilities, viewing recent broadcasts, and getting a firsthand view
of actual news operations Our tentative itinerary calls for us to arrive at Heathrow Airport at 7: 10 p.m. on Tuesday. July 27 Would it be possible for us to do the following
CONFIDI Mill
notation
4.2X Mi
Lester Thompson, Diiectoi
British Mutual Broadcasting :4 Portland Place
Meet with \anous members of your
1
am
be available from 8:30
until
staff
sometime on
ENGLAND
especially a minute-b) -minute listing of the
programming segments
Tour
would appreciate your contacting Barbara Azar. our liaison, know whether we ma\ sludv your operations on Julv
I
sL2X
to let us
stud> of television
news programming
m
European countries The
si\
at
202.555.3943
25.
»2X
have been imited by the Federal Communications Commission to participate
in a
for
your national news reporting
International Study
Subject
I
uld
Receive a eop\ of your programming log for the week of July 26-30 and
2
Dear Mr Thompson: Subject line
Wei
July 28
;30 p.m.
I
WIN 4BB
London
Sincerely,
,2X METRO BROADCASTING COMPAM '
enclosed report explains the purpose of the study
1
in detail
ha\e been assigned to lead a stud> group through six European countries to
gather firsthand information on this topic. In addition to me. our group will consist of the follow
niti
members:
.2X INTERNATIONAL STUDY TOl'R GROUP
14 pt
Deniae
J
Watterson
General Manager
.2X 12 pt
Name
.
Organization
WPOR-TV
Mrs Kamerine Granl Dt Manuel Cm; Mr Richard Logan
Ms
Miami Herald Cable Ni». Network
Brook*
Baifoarj
'.J Press
Reference
Location Los Armeies. CA Miami. FL Atlanta.
GA
hicaaci
IL
l
initials
Enclosure notation Delivery notation
Copy notation
FCC
Enclosures
Report. Biographical Sketches
By FedEx c:
Barbara Azar, Manuel Cruz
-2X PS: The Federal Communications
Our
initial
meeting
plans are to spend
win
the
at least
news programming
one slaff
omanizjtion
each ad the Countries, of one or two of the major networks. full
da>
in
for
C. E-MAIL MESSAGE IN MICROSOFT OUTLOOK/ INTERNET EXPLORER
DTP
Description for Insert
Fomtat
Position
-
D.
J
:i
•
b
reimburse youf
visit.
E-MAIL MESSAGE
* \WM*m-.l
Message
FCC
'•
YAHOO!
IN
V-
WH
B • -AW* ,
loots
V
•
will
.2X be: Public Relations Office.
P Job
Commission
anv expenses associated with our
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Attached is the draft ,ob description lor the new desktop publishing position we're going lo be advertising (or next month Would you please review it (or accuracy completeness and adherence to company policy Td appreciate your getting back that
I
can get
to
me with any suggested changes by Thursday so
this position publicized next
A .
week
i^
a a
*!
** ••*
Dear Ms Eason ]
Sandy
E-mail
sdiillatpi
com
0* -ycU,:.,^...
tor
aie available
Kill
Phone 269-555-0251
R-5
available to meet wrthmenext Monday Ji*y 10 for about snow me commercial lots available mat rreont oe suitable my planned U-Siote laatfy Ptease caJ me lo let me know wnen you
Would you be
three bouts to ;
Sandra R
-
.
REFERENCE
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MANUAL
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can meet
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4
Reference Manual A.
FORMATTING ENVELOPES
A standard large (No. 10) envelope is 9.5 by 4.125 envelope is 6.5 by inches. A standard small (No. b 3.625 inches. Although either address format shown
Window envelopes are often used in a word processing environment because of the difficulty of aligning envelopes correctly in some printers. A window-
below is acceptable, the format shown for the large envelope (all caps and no punctuation) is recommended by the U.S. Postal Sen ice for mail that will be sorted by an electronic scanning de\ ice.
envelope requires no formatting, since the letter is formatted and folded so that the inside address is visible throuah the window.
)
Standard Large Envelope
unu GKxaura> soam
Standard Small Envelope
MS JOAN R HCVTER BOLW ATER ASSOCIATES ONE PARKLANDS DRIVE DARIEN. CT 06820-3:
Roger
J
Michaelson
901 Easi Benson. Apt Fern Lauderdale.
.
.'
FL 33301
1
unu aoGurmc
MR JOSEPH G JENSHAK rEWART AVENUE AUGUSTA. GA 30904
soam
^trCiln* 1145
ii
Aim
IY$H1S%
MS JOAN R HI NTER BOLWATER ASSOCIATES ONE P\RKLANDS DRIVE DARIEN. CT 06Sru-?;i4
Standard Window Envelope
B.
To 1.
2.
3.
To
FOLDING LETTERS
fold a letter for a large envelope:
Place the letter face up and fold up the bottom third. Fold the top third down to 0.5 inch from the bottom edge. Insert the last crease into the envelope first, with the flap facing up. fold a letter for a small envelope:
Place the letter face up and fold up the bottom half to 0.5 inch from the top. 2. Fold the right third over to the left. 3. Fold the left third over to 0.5 inch from the right edge. 1.
4. Insert the last
crease into the envelope
first,
with the
flap facing up.
To
fold a letter for a
window
envelope:
down with
1.
Place the letter face
2.
top and fold the bottom third of the letter up. Fold the top third dow n so that the address shows.
3. Insert the letter into the
shows through
the
the letterhead at the
envelope so that the address
window.
REFERENCE
MANUAL
R-6
Reference Manual A.
OUTLINE
B.
Right tab 0.3':
tabs:
left
TITLE
PAGE
•
center page.
I6X 14
14
AN ANALYSIS OF THE
pt
SI
OFOMIM
OH
pt
\\ analysis oi nit
12pti
\miuik
si iiri
OFOM.1M
INDEFFEC ITVENESS
ADVERTISING
The Status of
n\>
m-.-.
U>\tRIISl\
,2X Januar>
It's
indent
R. K\jn>
l.'ii.illijn
eff
1 Advertising Online A recent Association of National Advertwo main reasons cited for not advertising online: :
1:.
tisers survev t'ound
I.
The
difficulty of
determining return on investment, especial!)
in
Estimate \C
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-•
.
>
:
-
.
-
Foresttt
,2X
r
1.20 billion
Bum' Media
Of repeat business
-....
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•
IDC
terms
560 million
Source: "Advertising \ge learns with eMarkctcr for 2
The
lack of reliable tracking and
Rcv.-an.il Rep..n.
measurement data
The George Anders. ~Bu>ing Frcn/v." The Wail Street Journal. Jul> 12. 1999. p R6 - "cStats Advertising Revenues and Trends." eMsritrttr, August 1999. Uh/ad>. accessed on January 7. 2000. 1 1
C.
1;
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general!)
is
.
VJ
(last
list)
Or
t
M
t
ACADEMIC REPORT
D.
with endnotes and multiline
19W.p
advertising spending
attnbuted to the different methodologies used by the research agencies to
ACADEMIC REPORT
(page
m estimates of total Web
differences
\lav 3,
Advertising ij.
page; with long quotation and endnotes)
-3DS advertising effectiveness, hut rather [be qualuv ol the banner and the attention
14
AN ANALYSIS OF THE SCOPE AND EFFECTIVENESS
pt
OF ONLINE ADVERTISING The Status of Point-and -Click Jonathan R. Evans
HDS
to us
indent
Selling
5"
—
>
The space
from an estimated
1
UDS
Mike Windsor,
then .ire had T\ .ids As important as using the
has huge potential
itself
Web offers
president ofOfdlvj bitcrac n
rust like
is
to
ami
surfing
at b site
and what
indent 0.5'
advertisers the opponunit) to
their interests
who
is
rt
ihe advertiser's perspective, the
most effective Internet ads do
5 million in 1996 to 45 million in 1999. Jupiter
that by the year 2003.
consumer and grab the
just deliver information to the
representing about 62 percent of
all
.
through
U.S. households, will be online.
11DS
GROWTH FACTORS -1DS in
c
70 million households. attention— thev also gather information about consumers teg
Online business has grown
•
Unlike
effectively.
it
reach a specific audience based on daia gathered about
quotation
more than Communications, predicts
to
bad banner ads.
number of American households online has
From tripled,
a case Of
broadcast media, the
Long
*1DS past three years, the
more
within the banner creative!)
Januarv 19.20--
Over the
placemeol According It's
1
"Cookies* and other methodologies).
type of interactivity
tandem with
the expanding
may
From
the consumer's perspective, this
represent an intrusion M'A an invasion of privacy.
number of There appears
to
be a
shift
awa) from the ad-supported model and toward the
Internet users. Forrester Research Inc. predicts that the total value of business-
transaction model, wherein users pav for the content thev want and the specific
to-business e -commerce will reach SI09 billion in I999.
1
transactions they perform.
Reasons for Nol Advertising Online. A Advertisers survey found 1.
The
recent Association of National
mo main reasons cited for not advertising online:
tGcorge Anders. "Huving Frenzy." The Wrbtt Sirrtt Jtmmai .'•i-ing Rc*cnuo andTr.
difficulty
of determining return on investment, especial l\
in
r
I?. 1999.
The
Some follow the
>
lack of reliable tracking and
measurement
data.
v
-x
8.
analysts argue (hat advertising on the Internet can and should
same
principles as advertising
on
television.
1
"
Other
\
i
'Niclscn.'NciR.iiingv Index
isual
media
R6
1999 p
II. 1999.
Jn An Hand,
Shows 41
Rise in
Wen Adv'
Wfcffl
is
. Awslanl Markeung Manager
DATE:
Januar\ 19,20-
SUBJECT:
An
Ma I
rt
.2X Analysis of the Scope and Effectiveness of Online
Adverttsii
According
to a Julv 12. 1999. Wall Street Journal article, over the past three .umber of American households online has tripled, from an
estimated IS million in 1996 to 45 million in 1999. Jupiter Communications.
70 million households, representing o2 percent will he online Online business ha* grown in tandem expanding Dumber of Internet users Forrester Research Inc. predicts thai the total value of bus -..nnmercc will reach SI 09 billion in 1999andislikelv to reach Si. 3 trillion by 2003. predicts that bj the vear 2003.
S households,
ol all I \\ itfa
the
.
UNCERTAINTY gad major impediments
to the
-
ertising
on the Internet remain one of the
expansion. Dating from
just 1994.
eHotwii
when
(he
first
Iniemet advertising
ate ol tlu\
Some same
anal> sts argue ihat advenising on the Internet can
and should follow the on television and other visual media. Others advertising on the Internet should reflect the unique
principles as advenising
contend
that all of the
character!-
,
.hum.
Elation of National Advertisers survev found two cited for not advenising online:
I
The
difficult) of t
determining return on investment
reliable tracking
and measurement data
n.
Headings. Center
title in 14-point font before switching to 12point font). Single-space multiline report titles in a sin-
(press
Enter
the report
to space
down
gle-spaced report and double-space multiline titles in a double-spaced report. Insert 1 blank line before and after all parts of a heading block (consisting of the title, subtitle, author, and/or date) and format all lines in bold. Insert 1 blank line before and after side headings
and format in bold, beginning at the left margin. Format paragraph headings in bold: begin at the left margin for single-spaced reports and indent for double-spaced reports. The text follows on the same line, preceded by a period and 1 space.
Citations. For business and academic reports, format citations using your word processor's footnote (or endnote) feature. For reports formatted in APA or style, use the format shown on page R-10.
R-9
REFERENCE
MANUAL
MLA
1
Reference Manual A. (page
REPORT 1;
IN
APA STYLE
B.
REFERENCES
APA STYLE
IN
with author/year citations) and side margins.
'torn,
Top. bottom, and side margins
1
Double-space throughout. JySiS oJ ihc
Book
—one author
of Online Advertising
-Warn
,
AdCo
i
Ander
.
Industries. (2006).
the post three >ears. the
number
1996 to 45 million
in
in 1999. Jupiter
70 million households, which
predicts that by the year 2003,
represent o2 percent of
authors
households, will be online (Napoli, 2003
G
W
Inc
(2003, July 12) Buying frenzv The Wall Street Journal,
& Stevens, S. (2003)
Ariens R..
MA:
Cambridge.
E-tailins>
R6.
p.
All-State.
I
—organization
Book
IS
all
article
I
Book— two Communications
I.
of American bousefaolds online has
Newspaper from an estimated 15 million
Brunswick Press
2005 annual report San Francisco:
R hvans \c
0\er tripled,
Internet advertising Boston
B. (2004|
J.
I
Annual report Jonathan
References
hanging indent
Scope and Effect r.
>.
Directory of business
and
financial services
New
(2003).
York: Corporate
as author Libraries Association.
Growth Online husinev. has grown
in
I
tandem with
the
WWW page
expanding number of
eStatS Advertising revenues and trends In d
New York
i
Retrieved August II. 2004. from the World
^Marketer
Wide Web:
Internet users. Forrester Research Inc. predicts that the total value of business-
www.emarketer.coni estatsad
http;
e-eommerce
to-Nisinevs
will reach
SI09
billion in
2003 (Ariens
&
Stevens,
Journal article—
2003).
ROl
Ivans. E. (2005). Typical
online advertising. Personnel Quarterly. 20.
paged continuously
804-816 Uncertainty
—
Journal article
The
uncertainties surrounding advertising on the Internet remain one of
lohnson.
B (2003,
July
19) Nielsen NetRatings Index
ads Advertising Age. 39.
impedimcnLs
the major
to the
expansion Dating from just 1994 when the
shows
nse
4°
in
Web
paged each issue 18.
first
Online database
Modern, advertising techniques
1
1
°ys. January
tdvertising Encyt
i
lopedm
banner ads appeared on the Hotwired home page, the Internet advertising Retrieved January industry
todav
is
Government
Some
analysis argue that advertising on the Internet can and should
same
principles as advertising on television
C.
(page
REPORT 1;
IN
www
advencv com
ads. html
Nati
tab
'
9 a.m. -5:30 p.m.
Portland Sale
1931 Executive Wav. Suite 10 Portland (503-555-7631)
On
Evening
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p.m.
your
own
14 Flight from Portland to Detroit; Northwest 360; e-ticket; Seal 9a; nonstop: breakfast
R-11
to centerpoint
SIGNED
FR11MVM\R.
SATURDAY.
20 underscores
5 unders
Airport Sacra
REFERENCE
MANUAL
j
and affirmed
in the
presence of
in the
.night or could ratifying all that
mv
hand and
do
if
my
Reference Manual RESUME
A.
B.
APPLICATION LETTER
BLOCK STYLE
IN
(with standard punctuation)
l6X
M M\RIIS\
lrKR\
Mich
Ma>»cll Venue. Boulder. CO S0J05 e-mail: lmartinaarcc.edu Phone: .«0.*-555-9M
1.20-
:5kl
Mr Lou Mansfield. Director Human Resource* Departmenl
1 :
ORJH I1M
*hcre
Colorado
in
Rock) Resorts International
PO
Bo\ 1412
A. A in hotel
management to be awarded May 2005 Community College. Boulder. Colorado
Dear
Mr
Mansfield -
I
\PI Kit
Ml
tturgt-r
Please consider
Ami; Re^taunjni
Boulder. Colorado 2003-ftcStB. :
_;rade point
average of 3.1 (on 4
scale
t.
1
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StuJtni fnltrn Ski I'aUey
Worked
•
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•
in
manager
operating First-Guest software.
in
Denver Ttmti. in hotel
administrauon from Edgewood
May and will be available for mv extensive ooureewort
my
enclosed resume.
opportunity to discuss with you personality to
Speak and write fluent Spanish Competent in Microsoft Office 2003.
Sincerely
employment
full-time
ser
in hospitality
Summer 2004
M
Tern
you
a>
why
I
concierge
would appreciate having an
I
believe I
I
have the
can be reached
right qualifications at
303-555-931
1.
and
,
Martina
Mavsscll Avenue. Apt. 8
25 -
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dog owners?
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service?
The purpose of this study
Go To
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LESSON 28
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Bullets
GDP.
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55
leiion
29
Academic Reports Line Spacing Single spacing
is
Word's default
spacing from single to
setting.
You can
easily
change the
line
spacing (which adds an extra half line of space between typed lines) or to double-spacing (which adds an extra 1
.5 line
lines). The precise amount of space between determined by the size of the font you are using. To change line spacing:
blank line between typed lines
1.
is
Move
the insertion point into the paragraph
select the paragraphs 2.
On
the
menu,
Spacing
you want
to
change (or
to change).
click Format, Paragraph; then click the Indents
and
tab.
down arrow
Click the
3.
you want
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On
the keyboard, press:
Ctrl+ Ctrl+5
for single spacing
• •
Ctrl +2
for double spacing
•
1
for 1.5 spacing
(continued on next page)
56
LESSON 29
Line Spacing
1
Or: On
the Formatting toolbar, click the
drop-down arrow on
the Line
spacing button. Click the desired line spacing option.
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More specifically, this study determined the value of the service to dog owners, how many new clients couldbe expected if the service is offered, the drop-off and pick -up times clients would prefer, and what additional resources would be needed to maintain the service One hundred dog owners in the city of EastBrownsburg were surveyed by ;
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You make
decisions in order to solve problems
ot decisions
1
2
Go To j Textbook 7.
Save changes
are
problems o:cur
making as a result
two examples
You may decide
not to study mathematics and science because you think that they
are too difficult
Because of
You may
There just
you have made Here
On occasion,
e.
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this choice,
decide to smoke, but
many
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career opportumtiei will be closed
you
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Do you see
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that events in
vob
life
happen, but that they are the result of your choices and decisions? Jorce
to practice-30,
and return
LESSON 30
to
do not
Moore
GDP.
Cut, Copy,
and Paste
65
Leffon Z1
Business Letters Insert Date Insert
(text) is the default
setting.
Date
You can have Word text or as a field.
insert the correct date into
your document either as
A field is a set of codes instructing Word to insert some-
document automatically. When you manually type the date as text, the date never changes. Thus, if you open the same document next week, it will still have the date you typed originally rather than the current date. (This is exactly what you want for most business documents.) If you want to update the date automatically each time you print a document (for example, in a form letter), you would insert the date as a thing (in this case, a date) into a
field.
To
This format
is
typical for
insert the date into a
document:
1.
Position the insertion point where you want the date to appear.
2.
Click Insert. Date and Time.
3.
Click the desired date format.
9/16/03
most
2003-09-16 16-Sep-03 9.16.2003
business documents.
Sep.
16,
03
16 5ept«Tfcer 2003
Septente 03 iSep-03 9/16/2003 12:03 PM 9/16/2003 12:03:56 PM 12:03:56 PM 12:03 12:03:56 '
S'-i'r *_-:-
Check update
this
box only
the
date
if
you want
-: :=:
to
automatically
whenever you open the document. 4.
Click
Or: Note:
OK.
On If
the keyboard, press
you
entered in
Alt + Shift + D.
insert the date using the shortcut keys, the date will
MM/DD/YY format
changed the format
in the
(for
example,
1
1/1 1/04)
be
unless you
Date and Time dialog box.
(continued on next page)
66
LESSON
31
Insert
Date
PRACTICE 1.
Place the insertion point
at the
beginning of the
letter
and press enter
6 times to position the date 2 inches from the top margin. 2.
command
Delete the existing date and use the Insert Date
to insert the
current date as text. 3.
Save changes
to practice-3 J.
and return to GDP.
Go To J Textbook
LESSON
31
Insert
Date
67
Leffon
22
Envelopes Envelopes Word makes it easy to format and print envelopes. In fact, if you type a letter first. Word can almost always identify the inside address and automatically insert it into the envelope window so that you don't have to retype
it.
To format an envelope:
On
1.
menu,
the
click Tools, Letters
and Mailings, Envelopes and
Labels.
Click the Envelopes tab
2.
Envelopes
-
jJ
what "looks like" an inside address and inserts it into the Delivery address window.
for
necessary.
L abets
Mr Aaron
Word searches your document
if
M
Strong Add
Human Resources Department
be
6201 Great Ring Boulevard Dallas. TX 75231 E-pos(age Propa BBS I
|
Add
etectrortc
postage
^J
Retx#n address:
*
Ec«£ Feed
"
"
A
No. 10 envelope
setting.
is
the default
Choose Options
another envelope
Doonertf
_ Dallas International
-
[HI -^-
to select Venfy that an envelope
is
loaded before pmting.
size.
3. If
you already typed a
letter that
included an inside address, the Deliv-
ery address box will already have the inside address inserted. Edit the
address
if
necessary. If
you did not
first
type a letter with an inside
address, type the delivery address now. 4.
Type
a return address; or if
you are using an envelope with a printed box is empty or click the
return address, be sure the Return Address
Omit check box. 5. Insert
an envelope in the correct position into your printer and click
Print.
Note: If you want to save the envelope or if you need to change printers from the default printer, click Add to Document. Word adds (appends) the envelope to a blank document if you have not created a letter, or to the letter if you have one displayed on screen. Any time you print the letter, you will also print the envelope. You may need to make special adjustments to your printer in order to print an envelope. (continued on next page)
68
LESSON 33
Envelopes
PRACTICE 1.
From
the Tools
menu,
click Letters
and Mailings, Envelopes and
Labels.
Your screen should look
2. Insert a
like this:
No. 10 envelope into the printer and
printed envelope should look like
print the envelope.
Your
this:
Mr Aaron M Strong Human Resources Department Dallas International
6201 Great Ring Boulevard Dallas. TX 75231
Note: Check with your instructor before printing. As an alternative to printing, click Add to Document, and view the envelope at the top of the page. 3.
Close the document but do not return to GDP. changes, click No.
When prompted
to save
(continued on next page)
LESSON 33
Envelopes
69
Labels It is
easy to print labels to be used as a return address or a delivery You can print a full page of the same label or a single label. You
address.
can also choose from a variety of label
To 1.
2.
sizes.
print a single label:
Open From
a
new
the
fde.
menu,
click Tools, Letters
and Mailings, Envelopes and
Labels. 3.
Click the Labels
4.
Type the mailing address
tab.
in the
Address box.
Note: If you open the Envelopes and Labels dialog box with an active document, Word will search for an address and insert it automatically. 5.
Clear the check box for Use return address,
6.
Click Single label.
7.
Click the Options button.
if
necessary.
(continued on next page)
70
LESSON 33
Labels
r»
laser arc
«
.X«* trey ( IHi » «i
[cai
»«VSJ1W
.9M?JdUtK
Click the label format for the .
labels
you
will
«r Self
«r
r*
.«
-
y o"
be using. 9HG
r*XC
'.ar*
am -ouom
Note the details under Label rj
>
is
selected:
Color section. Auto-
pt. is
selected; in the
Preview section, the diagram displays borders applied to all cells: and in the Apply to box. Table is selected if you first select a cell or
—
several cells, the
4. In the Setting section, all
5.
6.
box would show Cell rather than Table. click None. Note that in the Preview diagram,
Apply
to
borders disappear.
Click
OK. Note
light,
nonprinting grid lines.
that the table
now
appears without borders, but with
Click the Print Preview button, note that grid lines do not appear, and click Close.
To apply
(or
remove) borders on any side of a
cell,
such as in a
ruled table or resume:
Note: For a ruled table or resume, remove all borders first by following steps 1-5 above. For a header, click inside the header and follow steps
2-6 on the next page.
(continued on next page
LESSON 37
— Borders
Table
81
)
.
1.
cell, or select the desired cells if you want to apply remove) borders for more than one cell. From the menu, click Format, Borders and Shading; then click the Borders tab.
Click in the desired (or
2. Outside Border button
3. In the Style 4. In the
box, click the desired line style.
Width box, click the down arrow, and
click the desired line
width.
Preview area on the diagram, click any side of the diagram; or diagram to apply or remove borders from the top, bottom, left, right, or inside of the selected
5. In the
click the desired buttons surrounding the
cell(s).
6.
When
the Preview
diagram displays the desired border choices, click
OK.
PRACTICE
(continued)
1.
Click inside Cell Al.
2.
Remove borders from this table by following steps 1-6 on page 81 Note the dimmed grid lines that remain. Click the Print Preview button and observe that borders have been removed and grid lines do not print. Your finished table should look
3.
similar to this:
MCE PRESIDENTIAL SEARCH SCHEDULE Harry Wesson. Cooi
Preliminary Decisions
September 23
New
October 4-7
Sherri Jordan Pedro Martin
Evaluation Conference
October 8
Sherri Jordan
Final Decision
October 10
Gerald J Pearson
York
Visits
4. Click Close
Go To j Textbook
LESSON 37
C Wmgett
September 13-16 September 14-15
Alan
On-Site Interviews
Site Visitation
82
dinatoi
Table
— Borders
Chad Spencer
I
.
Open
Column Headings
Tables with
Center a Table Horizontally When you
from margin to margin and is However, if you adjust column widths, the table width shrinks and you will need to change the horizontal alignment of insert a table, the table extends
left-aligned by default.
the entire table to center.
To change
the horizontal alignment of a table:
1.
Click inside the table.
2.
From
the menu, click Table. Table Properties, or right-click the table and click Table Properties. Click the Table tab. if necessary.
3.
EL
lul
jj K&t
Click Center to center a table
-
horizontally.
EL *cre
H AroL^d
_
4.
Click the alignment option desired
5. Click
(in this case. Center).
OK.
Or: 1.
Select the table by clicking the table
corner of Cell 2.
A
move handle just above
the top
1
Click the Center alignment button from the Formatting toolbar.
(
LESSON 38
continued on next page
Center a Table Horizontally
83
i
:
-
you click Center, shown below: If
I JJJij J*
Ffc
Men
the table
I
en lo*
Fgrmat
Insert
.J J.
7
wto
:**
A J
ii
rjt*
art- ;:.•:
."
;;T
i-rr
Sec
B :
H
-"-•-;-
1
:•
.-.
1
1
J
5
** D
S 8 9
Shopping Center I.-^rvH:'-: Apotaent! .' ~:.~ .-.:
t^JjM
1
B / U
Page
centered between the margins, as
is
btJ
-fo.coc
5.500.000
1
:..::::: •
"
a
1
Note: You must be
in Print
Layout View for the table
to appear centered.
PRACTICE 1.
Select
Row
and 2 and bold them. (Hint: To
1
select a cell or row. click
just to the left of the row.) 2.
Delete the space between Conventional and Mortgage, and press
3.
Click in front of Alternative Mortgages in Cell
Enter
1
time to create a 2-line column heading.
time to push
Row Row
down
so
it
B2 and
will align vertically at the
press
Enter
bottom of the
1
cell.
and merge the cells. and type the title TYPES OF MORTGAGES centered, in bold, with a 14-pt. font, and press Enter 1 time to insert a blank line below the title. Your table should now look like this:
4. Select 5.
it
Click in
1
(the blank row), 1
TYPES OF MORTGAGES Conventional
Mortgages -.
r
--;
i
all
Alternative Mortgages
-
.::;.: .e :
:
r.
Federal Housing Administration "':?:;-;.-.r..-:..:.. ;r:r: r. :
(continued on next page)
84
LESSON 38
Center a Table Horizontally
6.
From
the
should
menu, click Table, AutoFit, AutoFit
now
look like
to Contents.
Your
tabic
this:
TYPES OF MORTGAGES Conventional i
7.
Moitgages
Alternative Mortgages
Fixed
Graduated payment
Adjustable
Federal Housing Administration
Balloon
Veterans Administration
Change
the horizontal alignment of the table to center.
must be
in Print
Layout view
to
Remember, you
be able to see the table centered hori-
zontally.
Center Page Use
the Page Setup
command
to center text vertically
on a page (see the
illustration below).
After vertical centering, the table looks
balanced on the page.
Before table
is
vertical
centering,
the
TV PC oFUoF.TCAUE
too high on the page. V«n«nr»n« 1X» K?*?*
I
Abm»rr#ll»
rep
*-*
typeiofliof.tuaue: A fc» m * € r# I4» rrp fw
To center
text (such as a table) vertically
on a page:
1.
Position the insertion point anywhere on the page you want centered.
2.
On
the
menu,
click File,
Page Setup.
(continued on next page)
LESSON 38
Center Page
85
3.
Click the Layout
Manyis
J
tab.
Layout
Paper
Sectnn Section start:
i-toaders
G Off Q
r
and footers erent odd and even
Dffet ent frst page
Page jteiQcd atgnmeril '
The center option creates equal top and bottom margins.
:
^
Xsafed Bottom ~
m
it
...'
—
iert
= 1
Lnefjjrtes.
&jrders...
j j
~j
_E
Q-*-A-I •
Mote that the footnote references are positioned at the bot-
tom
of a
much
page regardless of how on the page.
text is
Go To j Textbook
92
LESSON 41
Footnotes
j
.
»
Leffon
Reports
in
APA
+2
Style
Margins Default margins
Margins represent the distance (blank space) between the edge of the paper and the text. Word's default margins are 1.25-inch left and right margins and 1-inch top and bottom margins. If you change margin settings, the changes affect the entire document not just the current page. Reports in APA style and MLA style use 1-inch left and right margins. To change margins:
—
1.
On
the
menu,
click File,
Page Setup.
The Page Setup dialog box
Note:
If
the Margins tab
active, click the
Margins
is
appears.
not
tab.
Vilwte document
Type
in
the
new margins.
For a report style,
and
type
in
in
APA
or
MLA
a "1" for the
left
right margins.
2.
Click the Margins tab
3.
Type the new margin
if
necessary.
settings or click the arrows to increase or
decrease the margins you want to change in the Top, Bottom, Left, or
Right boxes. 4.
Click
OK.
(continued on next page)
LESSON 42
Margins
93
.
\mmmm\m
TV. '
t«
fjr
!*"
f^mat
lrc»t
fnt»
TaUe
look
gete
4>
M Before
B
New Roi
Normal + Time! » Tries
/
J?»%
**
»i'
margins are changed,
the ruler indicates a 6-inch line of writing
Id order to determine the feasibility of providing a
toll-
free telephone service lo
(the default setting United Manufacturing domestic spare-parts customers, the management team evaluated
for 1.25-inch side margins). the costs and benefits Incoming telephone
call
time usage was recorded the week of
»[b]:
Qd
IP
i
J
wroF ^' &»
file
:
V*»
i'jj i'i
.um
format
Insert
Wndow
Tajte
loots
Mete
..i
hTffleij
After
Ttfnes
New Roman
-
12
-
I
B / U I
margins are changed, the (the
setting
after
1-inch
side
I
«>
OH
65*
- CL3"-
4
ruler indicates a 6.5-inch line of
writing
O
flEl^S
In order to determine the feasibility of providing a toll-free telephone service In Unrlal
Manufacturing domestic spare-parts customers, the management team evaluated the costs and
switching
to
benefits
margins).
« 3 [3j Page
Incoming telephone call time usage was recorded the week of November 12-17.409
:
oa
in
I
Word is preset to display the ruler. However, if the ruler is not visiyou should know how to redisplay it. To display (or hide) the ruler: On the menu, click View, Ruler. The menu command will have a check mark beside it when the ruler is displayed. Repeat these steps to ble,
Print
Layout view
will
display
the top margin on the vertical ruler.
hide the ruler.
Note: For a bound report, increase the the left margin at 1.75 inches.
left
margin by 0.5 inch by setting
PRACTICE 1.
Note the
2.
Change
3.
Note the
line
endings
at the
bottom of the
the left and right margins to line
endings
now
as
1
first
page.
inch.
compared with
step
1
(continued on next page)
94
LESSON 42
Margins
1
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Go
To
j Textbook 3.
102
LESSON 44
Save changes
Hanging Indent
to practice-44.
and return
to
GDP.
Preliminary Report Pages
—Dot Leaders
Tab Set Word
has default tab stops set every 0.5 inch starting
When you tab the
Tab
at the left
margin.
document to indent a paragraph, these default settings are the reason you move in by 0.5 inch. You can see them on ruler as tick marks every 0.5 inch. press
in a
0.5-inch default tab top marks
You can
custom tabs in any location as needed. For example, for you will need to set a 0.5-inch left tab and a 6-inch right dot leader tab as shown below. In this lesson, you will set tabs by using the menu. When custom tabs are set, all default 0.5-inch tabs are deleted to the left of the new custom tabs, and the tick marks are therefore removed. A set
a table of contents,
table of contents requires a 0.5-inch left tab to indent the subsections of a
When you type a major heading and press Tab, the dot leader tab you move to fills the space between the heading and the page number with consecutive periods (called dot leaders) to lead the reader's eye across the page to the page number. When you type a minor heading, you will press Tab to indent the subheading by 0.5 inch, and press Tab again to insert the dot leaders. report and a 6-inch right dot leader tab.
0. 5-inch left
tab
mark
6-inch right tab mark for dot leaders
(continued on next page)
LESSON 45
Tab Set— Dot Leaders
103
To 1.
set a
custom tab using
the
menu:
Position the insertion point on the line where you want the new tab to
paragraphs where you want to change the tabs). the menu, click Format. Tabs.
start (or select the
2.
On
The Tabs dialog box appears.
Tab stop Type the position
of
Default tab stops:
position:
I
each Tab
stop position.
0.5"
0.5" 6"
Tab stops to be cleared:
Alignment Click the desired alignment.
-0^entet-
-Ofceft-
O
-0 Right
OBar
Decimal
Leader Click Leader option 2.
—04.Wone
03-
-02...
Oi Set
Clear
Clear
OK
3. In the
Tab
4. In the
Alignment
All
Cancel
stop position box. type the position of the tab you want section, click the desired alignment.
set.
(You would typ-
ically set a right tab for dot leaders.) 5. In the 6.
Leader section, click Option
2.
Click Set.
Note: You can change from a dot-leader tab to hyphens or an underline by clicking option 3 or 4. Note: When you set a custom tab. default tabs to the left of the new setting will be deleted. Therefore, if you are typing a table of contents with subheadings, you should also set a left tab at 0.5 inch. {Hint: Type .5 in the Tab stop position box. click Left in the Alignment section, and click None in the Leader section.) 7.
Click
OK.
(continued on next page)
104
LESSON 45
Tab Set
— Dot Leaders
*3 TatK&iKJe 1 rao*Soox2
latlelhEK Fat*
iz
-
Table
Web
2
e;
I
'ire
.
*d*...
|
Feb
Mar
Total
East
7
7
5
19
West
6
4
Sotfh
8
7
9
24
Total
21
18
21
60
Jan
-j-j
&
|
Dtfa*...
;rer; fanaota
Headngrpws
"
17
In
r
Ifflstrow
**
1
:^:t
(continued on next page)
LESSON 80
Table
— AutoFormat
135
5.
Click Apply.
Note: You might need to center the table horizontally and change alignment after applying a table style.
cell
PRACTICE 1.
Apply
the Table List 7 style to this table.
Your
table should appear
similar to the one below:
AVERAGE SELLING PRICE Northeast
1
Southeast
Northwest
Southwest
$456,789
S246.890
$598,034
S354.035
$410,239
$356,871
$673,090
$491,444
$555397
$478,231
2.
$369,135
$275,678
Center the table horizontally.
column headings and column entries. Your table should appear similar to the one below:
3. Right-align all
AVERAGE SELLING PRICE
Go To j Textbook
136
LESSON 80
4.
Northeast
Southeast
Northwest
Southwest
$456,789
$246,890
$369,135
$275,678
$598,034
$354,035
S410.239
$356,871
$673,090
$491 444
$555 397
$478,231
Save
Table
all
;
:
changes to practice-80, and return to GDP.
— AutoFormat
Letton
Formal Report Project Styles A style is
commands
(fonts, indents, etc.) with
an
name such
with
formatting to the text in one step. Later, if you modify the of the text to which that style has been assigned will automati-
as
Heading
1
or Title.
You can
easily apply any style
all its
style, all
Normal
a set of formatting
assigned
cally reflect the changes.
Even paragraph 7
The Normal style displayed in the Style box on the Formatting
The default style To apply a style:
in a
Word document
called the
Normal
has a paragraph style applied
to
it.
1.
Position the insertion point where you want the style formatting to
is
style.
toolbar.
take effect, or select the text to I'.". '.!.!' «• .
6* -
«
!
which you want
to
apply a
style.
1
s» .-
.
-'.
Select the
want
text
to
which you
to apply a style.
When you
are warring, a vacafton lo any
oot
-
-
-looftant ic
-