YouTube: Online Video and Participatory Culture 9780745658896, 074565889X

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English Pages 184 Year 2013

YouTube: Online Video and Participatory Culture
9780745658896, 074565889X

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YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first open access sust

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To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you ta

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Examining Internet culture in the People's Republic of China, Taiwan, Hong Kong, and the US, this book analyzes vid

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YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained explor

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YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential

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To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap int

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An examination of “cultural zoning” in China considers why government regulation of online video is so much more lenient

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Similar to many sites on the Internet, interaction on YouTube often features confrontational, antagonistic exchanges amo

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Video is a part of everyday life, comparable to driving a car or taking a shower. It is nearly omnipresent, available on

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Henry Jenkins at Authors@Google (video) Henry Jenkins“s pioneering work in the early 1990s promoted the idea that fans a

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