Winfluence: Reframing Influencer Marketing to Reignite Your Brand 1642011347, 9781642011340

Influencer: Building Your Personal Brand in the Age of Social Media 9780806538853, 9780806538860, 0806538864

1,598 336 322KB Read more

Effectiveness of Influencer Marketing 3658412968, 9783658412968

Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their fol

168 82 2MB Read more

Influencer Marketing: Who Really Influences Your Customers? 978-0-7506-8600-6

479 32 1MB Read more

Vault Career Guide to Marketing and Brand Management 9781581311327, 158131132X

Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vaul

424 105 694KB Read more

Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration [1 ed.] 9780470678701, 9780470676707

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding suc

150 59 3MB Read more

Influencer Marketing. Grundlagen, Strategie und Management [2. ed.] 9783825253103

197 83 9MB Read more

The Stewardship Principle: Reframing Your Life 9781524422011

Mortality provides a complex collection of opportunities. We face challenges to both love and learn. And amid struggle a

143 42 724KB Read more

Brand Islam: The Marketing and Commodification of Piety 9781477309261

From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as

145 50 14MB Read more

The Brand Marketing Book [1 ed.] 0844222577, 9780844222578, 9780071392853

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today&#

323 43 945KB Read more

Integrated Marketing Communications: A Global Brand-Driven Approach 303076415X, 9783030764159

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global frame

112 25 20MB Read more