Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond [Upd Rev ed.] 1416595244, 9781416595243

Table of contents :
Why We Buy: TH E SCIENCE OF SHOPPING: Updated and Revised for the Internet, the Global Consumer and Beyond (2009)......Page 1
DEDICATION......Page 7
AUTHOR'S NOTE - 2009......Page 8
CONTENTS......Page 9
Part I: Instead of Samoa, Stores: The Science of Shopping......Page 11
01: A Science Is Born......Page 12
02: What Retailers and Marketers Don't Know......Page 37
Part II: Walk Like an Egyptian: The Mechanics of Shopping......Page 45
03: The Twilight Zone......Page 49
04: You Need Hands......Page 57
05: How to Read a Sign......Page 68
06: Shoppers Move Like People......Page 84
07: Dynamic......Page 96
Part III: Men Are from Home Depot, Women Are from Bloomingdale's: The Demographics of Shopping......Page 104
08: Shop Like a Man......Page 108
09: What Women Want......Page 127
10: If You Can Read This You're Too Young......Page 143
11: Kids......Page 157
Part IV: See Me, Feel Me, Touch Me, Buy Me: The Dynamics of Shopping......Page 171
12: The Sensual Shopper......Page 176
13: The Big Three......Page 199
14: Time......Page 206
15: Cash/Wrap Blues......Page 213
16: Magic Acts......Page 218
Part V: Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping......Page 230
17: The Internet......Page 231
18: Come Fly with Me......Page 258
19: Windows of the World......Page 272
20: Final Thoughts......Page 284
ACKNOWLEDGMENTS......Page 296
INDEX......Page 301
About the Author......Page 309