Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers 0750679115, 9780750679114, 9780080458861
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuse
325 57 172KB
English Pages 208 [206] Year 2005
Table of contents :
front cover......Page 1
copyright......Page 5
table of contents......Page 8
Preface......Page 14
Foreword......Page 20
1 The Travel and Tourism Industry and PR’s Role in It......Page 24
2 PR at Hotels and Lodging Establishments......Page 46
3 Restaurant Public Relations......Page 78
4 Transportation Public Relations......Page 98
5 Destination and Tourist Attraction PR......Page 128
6 What Travel and Tourism Employers Should Understand About PR......Page 154
Appendix A: Selected Travel and Tourism Professional/Trade Associations......Page 164
Appendix B: The Travel Industry’s PR Response to 9/11......Page 170
Appendix C: Selected Travel and Tourism Print Media ( with circulations over 43,000)......Page 178
Appendix D: Selected U.S. Universities Offering Hospitality and Tourism Education (and Their Concentrations)......Page 182
Appendix E: Selected Industry Research/Statistical Sources......Page 184
Appendix F: Planning Press Trips That Pay Off......Page 186
Index......Page 192
front cover......Page 1
copyright......Page 5
table of contents......Page 8
Preface......Page 14
Foreword......Page 20
1 The Travel and Tourism Industry and PR’s Role in It......Page 24
2 PR at Hotels and Lodging Establishments......Page 46
3 Restaurant Public Relations......Page 78
4 Transportation Public Relations......Page 98
5 Destination and Tourist Attraction PR......Page 128
6 What Travel and Tourism Employers Should Understand About PR......Page 154
Appendix A: Selected Travel and Tourism Professional/Trade Associations......Page 164
Appendix B: The Travel Industry’s PR Response to 9/11......Page 170
Appendix C: Selected Travel and Tourism Print Media ( with circulations over 43,000)......Page 178
Appendix D: Selected U.S. Universities Offering Hospitality and Tourism Education (and Their Concentrations)......Page 182
Appendix E: Selected Industry Research/Statistical Sources......Page 184
Appendix F: Planning Press Trips That Pay Off......Page 186
Index......Page 192
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