Tourism marketing and management 819066509X, 9788190665094
372 104 353KB
English Pages 289
Table of contents :
Preface......Page 6
Contents......Page 8
Tourism Marketing......Page 10
Growth and Development of Travel and Tourism......Page 30
Marketing of Hospitality and Tourism......Page 54
Tourism and Accommodation......Page 72
Categories of Tourist Statistics......Page 105
Techniques and Strategies in Tourism Marketing......Page 125
Marketing Promotion and Public Relations in Tourism......Page 151
Marine Tourism Management for New Era......Page 186
Development of National Parks and Tourism Marketing Strategy......Page 243
Environmental issues for Tour Operators......Page 259
Bibliography......Page 285
Index......Page 288
Preface......Page 6
Contents......Page 8
Tourism Marketing......Page 10
Growth and Development of Travel and Tourism......Page 30
Marketing of Hospitality and Tourism......Page 54
Tourism and Accommodation......Page 72
Categories of Tourist Statistics......Page 105
Techniques and Strategies in Tourism Marketing......Page 125
Marketing Promotion and Public Relations in Tourism......Page 151
Marine Tourism Management for New Era......Page 186
Development of National Parks and Tourism Marketing Strategy......Page 243
Environmental issues for Tour Operators......Page 259
Bibliography......Page 285
Index......Page 288
- Author / Uploaded
- G.P. Raju.
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