The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits [1 ed.] 9781317023043, 9780566092442

Asian Brand Strategy: How Asia Builds Strong Brands 1403992797, 9781403992796, 9780230513068

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from

242 96 1MB Read more

Advertising and Promotion: Communicating Brands [1 ed.] 0761941533, 9780761941538

A detailed account of contemporary marketing practice that draws on original research and first-hand information from to

443 10 964KB Read more

Brand Psychology: Consumer Perceptions, Corporate Reputations 9780749471736, 9780749471743

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand conf

120 118 6MB Read more

The Future of Luxury Brands: Artification and Sustainability 9783110732757, 9783110737615

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artifica

171 102 3MB Read more

Communicating Sustainability [1 ed.] 1138963062, 9781138963061

Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and com

303 109 4MB Read more

Strategic Brand Management and Development: Creating and Marketing Successful Brands 2020037224, 2020037225, 9780367338749, 9780367338756, 9780429322556

1,641 77 57MB Read more

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) [4th ed.] 0749450851, 9780749450854, 9780749453497

645 85 2MB Read more

How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully [2024 ed.] 3658437758, 9783658437756

This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary ba

107 2 3MB Read more

How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully [2024 ed.] 3658437758, 9783658437756

This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary ba

112 60 3MB Read more

Advertising and Promotion: Communicating Brands [1 ed.] 0761941541, 0761941533, 9780761941538, 9781848600522

''A readable and absorbing account of what advertising people try to achieve (whether or not they know quite h

281 64 917KB Read more