The Naming Book: 5 Steps to Creating Brand and Product Names that Sell 1599186667, 9781599186665

346 74 6MB

English Pages 180 Year 2020

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This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across

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This book is about personal names, something of abiding interest to specialists and lay readers alike. Over a million pe

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This handbook offers an up-to-date account of the state of the art in different areas of onomastics, in a format that is

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In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas

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Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.

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Throughout the many political and social upheavals of the early modern era, names were words to conjure by, articulating

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If you sell on eBay (or anywhere else), you need every possible competitive advantage. Here's one of the best: grea

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This book explores international trends in naming and contributes to the growing field of critical onomastic enquiry. Th

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