The Marketing Analytics Practitioner's Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion 9811274487, 9789811274480

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World [1 ed.] 1032504072, 9781032504070

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents

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Package, Price, Profit: The Essential Guide to Packaging and Pricing Your MSP Plans 0648656403, 9780648656401

"What I learned about Value-Based pricing in this book absolutely blew my mind" - Dan Baird, Founder, Paronubi

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The Marketing Analytics Practitioner's Guide: Volume 1: Brand and Consumer 9811274460, 9789811274466

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Pract

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications [7 ed.] 0324321430, 9780324321432

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing com

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Advertising and Promotion: Communicating Brands [1 ed.] 0761941533, 9780761941538

A detailed account of contemporary marketing practice that draws on original research and first-hand information from to

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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition [6th ed.] 0072536764, 9780072866148, 9780072536768, 0072866144

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number on

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The Guide to Web Marketing: Successful Promotion on the Net [1st ed.] 0749431857, 9780749431853, 9780585392899

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Guide to Advertising & Sales Promotion Law [1 ed.] 9781859413876, 1859413870

The book considers advertising and promotions on the internet how does the law apply to such activities now and what dev

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The Fruits of Empirical Linguistics: Volume 2 Product 9783110216158, 9783110213478

The second volume of the two-volume set The Fruits of Empirical Linguistics focuses on the linguistic outcomes of empiri

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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide [1 ed.] 0984518509, 9780984518500

Setting the Standard for Product Management and Marketing Many of the leading voices in the product management professi

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