The Consumer Culture Theory Of Brands [1st Edition] 152753684X, 9781527536845, 1527538745, 9781527538740

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. Howeve

233 112 1MB

English Pages 180 Year 2019

Table of contents :
Cover......Page 1
Title......Page 2
Title - complete......Page 4
Copyright......Page 5
Table of Contents......Page 6
Chapter One......Page 8
Chapter Two......Page 40
Chapter Three......Page 70
Chapter Four......Page 92
Chapter Five......Page 116
Chapter Six......Page 134
Chapter Seven......Page 162
Bibliography......Page 172

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The Consumer Culture Theory Of Brands [1st Edition]
152753684X, 9781527536845, 1527538745, 9781527538740

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The Consumer Culture Theory of Brands

The Consumer Culture Theory of Brands By

Robert Pennington

The Consumer Culture Theory of Brands By Robert Pennington This book first published 2019 Cambridge Scholars Publishing Lady Stephenson Library, Newcastle upon Tyne, NE6 2PA, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2019 by Robert Pennington All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-5275-3684-X ISBN (13): 978-1-5275-3684-5

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