Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers [1 ed.] 0071427317, 9780071427319

385 57 124KB

English Pages 200 [481] Year 2003

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers [1 ed.]
0071427317, 9780071427319

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