Sports Sponsorship and Branding: Global Perspectives and Emerging Trends [First Edition] 1032603917, 9781032603919

"This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how bra

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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends [First Edition]
 1032603917, 9781032603919

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