Serving the Customer: The Role of Selling and Sales 9783658390723, 9783658390716, 3658390727

This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and pract

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English Pages 396 Year 2023

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Serving the Customer: The Role of Selling and Sales
 9783658390723, 9783658390716, 3658390727

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