Table of contents : 1. Introduction to BFSI and Data Driven Banking 2. Introduction to Analytics and Data Science 3. Major Areas of Analytics Utilization 4. Understanding Infrastructures behind BFSI for Analytics 5. Data Governance and AI/ML Model Governance in BFSI 6. Domains of BFSI and team planning 7. Customer Demographic Analysis and Customer Segmentation 8. Text Mining and Social Media Analytics 9. Lead Generation Through Analytical Reasoning and Machine Learning 10. Cross Sell and Up Sell of Products through Machine Learning 11. Pricing Optimization 12. Data Envelopment Analysis 13. ATM Cash Forecasting 14. Unstructured Data Analytics 15. Fraud Modelling 16. Detection of Money Laundering and Analysis 17. Credit Risk and Stressed Assets 18. High Performance Architectures: On-Premises and Cloud 19. Growing Trends in the Data-Driven Future of BFSI