New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies 9783031260827, 9783031260810, 3031260821

New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies 3031260813, 9783031260810

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury fie

136 2 3MB Read more

Localizing Global Marketing Strategies: Emerging Research and Opportunities 1799809579, 9781799809579

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell

404 46 7MB Read more

Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series 9780128147214, 1891891901, 0128147210

Coffee Consumption and Industry Strategies in Brazil, the latest release in theConsumer Science and Strategic Marketings

311 52 18MB Read more

Strategies for Quantitative Research 9781351802949

188 98 2MB Read more

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces 3030703231, 9783030703233

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated

482 23 6MB Read more

Policy and Marketing Strategies for Digital Media 1138305944, 9781138305946

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to th

200 10 2MB Read more

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 0749454776, 9780749454777

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like &qu

766 90 1MB Read more

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies 1949991016, 9781949991017

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of r

301 111 3MB Read more

Marketing Strategies for Central and Eastern Europe 9781315195940, 9781138718265

178 13 2MB Read more

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z 2020035193, 2020035194, 9780367820923, 9780367820947, 9781003013532

333 21 4MB Read more