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For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided student
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Multivariate statistical methods are described in this study and advice is given on how best to apply these methods usin
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This BriefBook is a much extended glossary or a much condensed handbook, depending on the way one looks at it. In encycl
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Presents a unified, Bayesian approach to the analysis of incomplete multivariate data, covering datasets in which the va
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