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English Pages 400 Year 2017
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience"
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The years between 1908 and 1917 witnessed what may have been the most significant transformation in American film histor
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Reflexivity -- Analyzing and Interpreting Ethnographic Material -- Ethical Considerations -- Research Using Ethnography
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in
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In this book, Mertens provides a brief history of the emergence of mixed methods research and numerous examples to illus
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African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, socia
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Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete
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Praise forPR 2.0"An 'easy read' filled with practical examples of how marketing professionals can leverag
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First published in 1990, this title presents a rich account of how television intersects with family life in American an
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