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Assuming no previous knowledge of psychology, this text provides an introduction to a field that is central to media stu
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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research
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Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding t
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Manipulation is a source of pervasive anxiety in contemporary American politics. Observers charge that manipulative prac
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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occu
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Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric
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The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex
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This comprehensive and up-to-date resource presents the state of the science in the expanding and widely influential fie
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