Media Audiences: Is Anybody Watching? (Key Concerns in Media Studies) 1137405112, 9781137405111

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century [1 ed.] 1138581038, 9781138581036

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytic

118 13 8MB Read more

Everyday Media Culture in Africa: Audiences and Users 0367890283, 9780367890285

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, socia

180 46 1MB Read more

Audiences of Nazism: Using Media in the Third Reich 9781805391005

Traces of audience responses to propaganda in the Third Reich are particularly sparse given that the public sphere was s

101 99 97MB Read more

Disability Media Studies 9781479802340

Introduces key ideas and offers a sense of the new frontiers and questions in the emerging field of disability media stu

169 26 6MB Read more

Media Industry Studies 9781509537778

372 30 247KB Read more

Media Reception Studies 9780814786741

Media Reception Studies broadly surveys the past century of scholarship on the ways in which audiences make meaning out

141 57 1MB Read more

Dislike-Minded: Media, Audiences, and the Dynamics of Taste 9781479809998

Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete

120 101 2MB Read more

PR 2.0: New Media, New Tools, New Audiences 0321510070, 9780321510075

Praise forPR 2.0"An 'easy read' filled with practical examples of how marketing professionals can leverag

436 32 1MB Read more

Immigrant Generations, Media Representations, and Audiences 3030753107, 9783030753108

This anthology examines how immigrants and their US-born children use media to negotiate their American identity and how

117 42 4MB Read more

Key Concepts in Media and Communications 9781446254073, 2011921137, 9781412928212, 9781412928229

174 29 2MB Read more