Media and Management 1517912245, 9781517912246

Media Economics and Management [1 ed.] 113850596X, 9781138505964

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains

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Strategic Social Media Management: Theory and Practice 9811546576, 9789811546570

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management w

121 52 20MB Read more

Social Media in Strategic Management 9781781908990, 9781781908983

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strat

152 80 5MB Read more

African Language Media: Development, Economics and Management 0367408406, 9780367408404

This edited volume considers why the African language press is unstable and what can be done to develop quality African

363 23 10MB Read more

Il social media è il messaggio. Teoria e tecniche del social media management 9788855199285, 9788855197847

EDGT2160950

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CSR Communication in the Media: Media Management on Sustainability at a Global Level 3031189752, 9783031189753

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of

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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice 9780429265396, 9780367210991, 9780367211004

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and d

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Media Management and Economics Research in a Transmedia Environment [1 ed.] 9781135969349, 9780415818155

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, h

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Media and Digital Management [1st edition 2018] 9783319713458, 9783319720005, 1661661661, 2052062092, 2722732742, 3319713450, 3319720007

Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an underst

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MEDIA MANAGEMENT strategy, business models and case studies. [2 ed.] 9783030479138, 3030479137

634 81 11MB Read more