Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture 9781350283329, 1350283320

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion

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English Pages 265 Year 2022

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Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture
 9781350283329, 1350283320

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