Introduction to Graphic Design: A Guide to Thinking, Process & Style [Illustrated] 1472589297, 9781472589293

Table of contents :
Cover
Copyright
Title Page
Contents
Preface
How to use this book: For Students
Visual Learners
Linear Structure
How to use this book: For Educators
1: Overview of the field
Key Terms and Concepts
What Is Graphic Design?
What Does a Designer Produce?
The Dual Responsibility of the Designer
Why Rules Are Important
Who Designers Work With
Who Should Be a Graphic Designer?
2: Concepts and ideas
Key Terms and Concepts
Design Is a Creative Process
Design in Action: Bequeth
Design in Action: Krave Jerky
Brainstorming and Idea Development
Storytelling and Narrative
Matching Output to Audience
Design in Action: You Are Here Toledo
Revision and Experimentation
Presenting Design Work
Exercise: Book covers/online advertising
Chapter in Review: Do's and Don'ts
3: Form and space
Key Terms and Concepts
Visual Understanding
Form
Design in Action: Innovative Gebäude
Space
Principles Affecting Form and Space
Elements and Organization
Visual Variables
Form and Meaning
Less Is More
Chapter in Review: Do's and Don'ts
4: Working with Color
Key Terms and Concepts
What is Color?
Systems of Primary Colors
Terminology and Color Wheels
Color Theory
Design in Action: 3M Corporate Headquarters
Exercise: Color compositions based on Itten's contrasts
Choosing a Color Palette
Exercise: Evaluating color choices
Chapter in Review: Do's and Don'ts
5: Typography
Key Terms and Concepts
What Is Typography?
Characteristics of Type
Exercise: Cropped Letterforms
Typographic Hierarchy
Spacing and Alignment
Typographic Niceties
Exercise: Active words
Type and Color
Choosing Typefaces
Design in Action: Modern Gallery Identity
Type as Form
Chapter in Review: Do's and Don'ts
6: Using and Creating Imagery
Key Terms and Concepts
The Importance of Imagery
Representation and Abstraction
Semiotics
Modes and Style
Creating Images
Exercise: Everything is a Remix
Producing Images Digitally
Working with Three-Dimensional Objects
Working with Images
Design in Action: The Fitness Guru Collection for West Elm
Copyright and Legal Issues
Chapter in Review: Do's and Don'ts
7: Layout and Arrangement
Key Terms and Concepts
Visual Arrangement and Organization
Creating a Layout
Exercise: Testing emphasis
Margins
Multipage Documents
Grids
Types of Grids
Design in Action: Modular Grid
Exercise: Creating a grid
Chapter in Review: Do's and Don'ts
8: Context and Production
Key Terms and Concepts
Production Basics
Types of Printing
Design In Action: Roger the Barber
Preparing for Presentation
Mounting Flat Design Work
Presentation and Feedback
Design as a Working Process
Design in Action: Christmas Gifts
Chapter in Review: Do's and Don'ts
Conclusion
Glossary
Index
Picture Credits
Acknowledgments