Holistic Marketing : Digital Transformation through People, Processes, and Technology [1 ed.] 9781632997234, 9781632997227
A blueprint for digital transformation Effective marketing is both art and science—a beautiful combination of data, int
135 18 1MB
English Pages 128 Year 2023
Table of contents :
INTRODUCTION
CHAPTER 1: It Really Is All About the People
CHAPTER 2: How $hit Gets Done
CHAPTER 3: Technology to Help You Scale
CHAPTER 4: Leading the Charge
APPENDIX A: People
APPENDIX B: Process
APPENDIX C: Technology
ABOUT THE AUTHOR
INTRODUCTION
CHAPTER 1: It Really Is All About the People
CHAPTER 2: How $hit Gets Done
CHAPTER 3: Technology to Help You Scale
CHAPTER 4: Leading the Charge
APPENDIX A: People
APPENDIX B: Process
APPENDIX C: Technology
ABOUT THE AUTHOR
![Holistic Marketing : Digital Transformation through People, Processes, and Technology [1 ed.]
9781632997234, 9781632997227](https://ebin.pub/img/200x200/holistic-marketing-digital-transformation-through-people-processes-and-technology-1nbsped-9781632997234-9781632997227.jpg)
- Author / Uploaded
- Ed Locher
