Excellence in Advertising, Second Edition (Chartered Institute of Marketing) [2 ed.] 0750644796, 9780750644792

Marketing Logistics, Second Edition (Chartered Institute of Marketing) [2 ed.] 0750652241, 9780750652247, 9781429484077

This interface is being recognized by business organizations as a key priority for management, and both practitioners an

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Direct Marketing in Practice (Chartered Institute of Marketing)

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CIM Coursebook 06 07 Marketing in Practice (Chartered Institute of Marketing) (Chartered Institute of Marketing) 0750680083, 9780750680080, 9780080501192

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam

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Direct Marketing in Practice (Chartered Institute of Marketing (Paperback)) [1st ed.] 0750624280, 9780750624282, 9780585450230

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful tec

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Fundamentals and Practice of Marketing, 4th Edition (Chartered Institute of Marketing) [4 ed.] 075065449X, 9780750654494, 9780585462837

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basi

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Fundamentals and Practice of Marketing, 4th Edition (Chartered Institute of Marketing) [4 ed.] 075065449X, 9780750654494, 9780585462837

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basi

595 11 5MB Read more

Fundamentals and Practice of Marketing, 4th Edition (Chartered Institute of Marketing) [4 ed.] 075065449X, 9780750654494, 9780585462837

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basi

571 21 5MB Read more

Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series) 0750636262, 9780750636261, 9780585229317

614 94 2MB Read more

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [2nd ed.] 0750648392, 9780750648394, 9780585459783

533 57 8MB Read more

Internal Marketing (Chartered Institute of Marketing) [1st ed.] 0750648384, 9780750648387, 9780585459202

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct ov

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