Engineered to Sell: European Émigrés and the Making of Consumer Capitalism 022666029X, 9780226660295

Engineered to Sell: European Émigrés and the Making of Consumer Capitalism 9780226660295

Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every

145 109 6MB Read more

Engineered to Sell 9780226660295, 9780226660011, 9780226660158

104 98 3MB Read more

Celebrity: Capitalism and the Making of Fame 9781509511433, 9780745641041, 9780745641058

109 14 Read more

Consumer Theories of Harm: An Economic Approach to Consumer Law Enforcement and Policy Making 9781509916856, 9781509916887, 9781509916863

It has long been thought that fairness in European Consumer Law would be achieved by relying on information as a remedy

132 60 5MB Read more

Nazarbayev and the Making of Kazakhstan : From Communism to Capitalism 9781441158628, 9781441153814

Kazakhstan is colossal in size, complicated in its history, colourful in its culture and is a nation state that most out

125 60 5MB Read more

The Origins and Evolution of Consumer Capitalism: A Veblenian-Keynesian Perspective 9781138335455, 9781138335462, 9780429443763

Consumer capitalism arose with the second industrial revolution, the application of continuous-mass production to consum

176 28 3MB Read more

Heresy and the Making of European Culture 9781317122494, 9781472411815, 2013005999

Scholars and analysts seeking to illuminate the extraordinary creativity and innovation evident in European medieval cul

113 42 1MB Read more

Mapping, Connectivity, and the Making of European Empires 1538146398, 9781538146392

This volume seeks to collectively explore how maps can be used to understand the making of European empires, how the epi

590 86 78MB Read more

Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase 0749457023, 9780749457020

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are

331 25 3MB Read more

Poland’s Return to Capitalism: From the Socialist Bloc to the European Union 9780755619894, 9781845114749

As the largest and most strategically important country in Central-Eastern Europe, Poland's transformation from soc

151 82 3MB Read more