Table of contents : Introduction: The puzzling puzzles of Harry Harlow and Edward Deci -- pt. 1. A new operating system. The rise and fall of motivation 2.0 Seven reasons carrots and sticks (often) don't work ... And the special circumstances when they do Type I and type X -- pt. 2. The three elements. Autonomy Mastery Purpose -- pt. 3. The type I toolkit. Type 1 for individuals: nine strategies for awakening your motivation Type 1 for organizations: nine ways to improve your company, office, or group The zen of compensation: paying people the Type 1 way Type 1 for parents and educators: nine ideas for helping our kids The Type 1 reading list: fifteen essential books Listen to the gurus: six business thinkers who get it The Type 1 fitness plan: four tips for getting (and staying) motivated to exercise Drive: the recap Drive: the glossary The Drive discussion guide: twenty conversation starters to keep you thinking and talking Find out more -- about yourself and this topic.