Table of contents : Prologue 1 Who Are You? 2 The Data Age and You 3 Data Defense Strategies 4 Data Duped in Media: Reality Checks for News and Marketing 5 Everyday Decisions 6 Making Big Decisions 7 Analytics at Work: How to Be a Better Decision Maker, Look Smart, and Impress Your Boss 8 All the Patterns We Shall See: How Our Beliefs and Bias Can Cloud Our Decisions 9 Calling Out the Data Dupe: Addressing Misleading Data and Changing People’s Beliefs 10 Put a Little Data in Your Life Notes About the Authors