Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence 9781119913658, 9781119913672, 9781119913665, 1119913659

Table of contents :
Cover
Title Page
Copyright Page
Contents
Author’s Note
Figure List
Acknowledgments
Chapter 1 Is Culture Powerful? Ask a Football Coach
Success Leaves Clues
Develop a Burning Desire to Improve Culture
Generate and Bring Positive Energy Daily
Don’t Just Manage People, Coach Your People
The Larger Room
Leading Boldly into the Future
The Power of Culture
Why This Book and Why Now?
The Aim of This Book
Chapter 2 What Exactly Is Culture?
Confusion Around Culture
Driver of Organizational and Team Excellence
Negative Misconceptions
Culture Is Not. . .
Five Key Elements of a Positive Culture
Chapter 3 The Dilemma Traps
The Shiny Object Syndrome
Culture Is Not Sexy
Boeing: An American Giant That Lost Its Way
The Great Turnaround
How to Avoid the Culture Dilemma Traps
Chapter 4 The Five Roadblocks to Cultural Excellence
The New Economic Order of Changing Culture
The Five Roadblocks to Cultural Excellence
Roadblock #1: Lukewarm Leadership Buy-In
Roadblock #2: All Slogans and No Action
Roadblock #3: The Temptation of Instant Gratification
Roadblock #4: Distortion and Distraction
Roadblock #5: Lack of Cascading Change
Actions to Mitigate and Overcome the Roadblocks
Chapter 5 Five Steps to Building a World-Class Culture
The Five-Step Process
Step One: Define Your Culture
Step Two: Discovery Through Collaboration and Inspiration
Step Three: Launch, Cascade, and Embed
Step Four: Drive Long-Term Impact
Step Five: Leaders Must Blaze the Trail
Chapter 6 Create Your Cultural Purpose Statement
Creating a Cultural Purpose Statement
Joshua
Edward
Lessons from College Football Coaches
Mel Tucker, “Relentless,” Michigan State Spartans Head Coach
Tom Allen, L.E.O. “Love Each Other,” Indiana Hoosiers Head Coach
Nick Saban, “The Process,” Alabama Crimson Tide
P.J. Fleck, “Row the Boat,” Minnesota Golden Gophers
Much More Than a Clever Mantra
Create Your Own Cultural Purpose Statement
Action Steps for Leaders
Chapter 7 Winning Hearts and Minds for Impactful Culture-Building
Top-Down Directed, but Bottom-Up Created
A Collaborative, Multifaceted Approach
Step #1: Identification: Identify Problem Areas of the Existing Culture
Step #2: Engagement: Involve Every Manager in the Company
Step #3: Transformation: Turn Values into Specific Daily Behaviors
Step #4: Managerial Development: Conduct Company-Wide Manager Meetings
Driving Cultural Meaning and Impact
Action Plan for Leaders
Chapter 8 The Culture Implementation Playbook
Imagine This Scenario
Common Culture Implementation Pain Points
Six Implementation Pain Points
A Playbook for Driving Transformation at Scale
Culture Implementation Playbook
Action#1: Drive Alignment Forward
Action #2: Behavioral Manifesto
Action#3: Communication Strategy
Action #4: Culture Rollout Roadmap
Moving with Urgency and Adaptability
Culture Implementation Playbook Action Steps
Chapter 9 Be Fanatical About Sustained Impact
Framework for Driving Culture Sustainability
Five-Step Fanatical Framework
Step #1: Fanatical Continuous Attention, Development, Nurturing
Step #2: Fanatical Consistency and Alignment
Step #3: Fanatical Focus on the Vital Few
Step #4: Fanatical Follow-Through
Step #5: Fanatical About Making the Business Case
Full System Embedment for Sustained Impact
Strategy #1: Rigorous Training and Reinforcement
Strategy #2: Cultural Impact Committee
Strategy #3: Define and Prioritize the Cultural Imperatives
Strategy #4: Handbook of Cultural Guidelines
Strategy #5: Ignite and Inspire Your Teams
Strategy #6: Create an Environment of Recognition
Strategy #7: Mentoring and Coaching
Strategy #8: Connect Culture to Learning and Development
Action Steps to Be Fanatical About Sustained Impact with Your Culture
Chapter 10 The Ultimate Differentiator Is Leadership
A Leader’s Role in Building Culture
Action #1: Set the Vision
Action #2: Lead the Way Forward
Action #3: Coach for Excellence
Become a Transformational Leader Now
Part #1: Transforming Yourself
Part #2: Transforming Others
Part #3: Transforming the Culture
Part #4: Transforming the Organization
Build a Leadership Factory
Five Key Elements to a Successful Leadership Development Program
Leadership Action Steps and Reminders
Chapter 11 Commercial Execution
Keep the “Main Thing” the “Main Thing”
Be Extraordinary
Find Your Commercial DNA
The Seven Commandments of SGWS
Extreme Clarity and Understanding
Commercial Vision and Theme
Strategic Objectives
Growth Pockets
Tactical Roadmap
Commercial Skills and Competencies
Connection to Culture
Be Obsessed with Talent
Commercial Execution Action Steps
Chapter 12 Be a Chief Culture Driver
Notes
About the Author
Index
EULA