Culinary Ephemera: An Illustrated History 9780520947061

Citation preview

inary l u c

ephemera

inary l u c

An

trated s u l Il

RY O T HIS

william woys weaver

university of california press berkeley

los angeles

london

University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu. University of California Press Berkeley and Los Angeles, California University of California Press, Ltd. London, England © 2010 by William Woys Weaver Figure 64 reprinted by permission of Hart-Kaiser, Minnesota Historical Society. Figures 240, 242, 243, 244, 246, 247, 249, and 250 reprinted by permission of the Lester S. Levy Collection of Sheet Music, Rare Book and Manuscript Department, Sheridan Libraries, The Johns Hopkins University. Figure 248 reprinted by permission of the Sheet Music Collection, Music Department, Free Library of Philadelphia. design and composition: Claudia Smelser text: 10.3/14 Filosofia display: Copperplate Gothic index: Alexander Trotter prepress: Embassy Graphics printing and binding: Friesens Corporation library of congress cataloging-in-publication data

Weaver, William Woys, 1947– Culinary ephemera : an illustrated history / William Woys Weaver. p. cm. — (California studies in food and culture ; v.30) Includes bibliographical references and index. ISBN 978-0-520-25977-5 (cloth : alk. paper) 1. Food habits—United States—History—Sources. 2. Cookery, American—United States—History—Sources. 3. Dinners and dining—United States—History—Sources. I. Title. GT2853.U5W43 2010 394.1'20973—dc22 2010009707 Manufactured in Canada 20 19 18 17 16 15 14 13 12 10 9 8 7 6 5 4 3 2 1

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The paper used in this publication meets the minimum requirements of ansi/niso z39.48–1992 (R 1997) (Permanence of Paper).

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jan longone whose pioneering explorations into the uncharted byways of American culinary history ignited a torch that lit the way for this book

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preface:

Seduced by Yum-Yum . . . . . . . ix

introduction:

Why Culinary Ephemera? . . 1.

 

Almanacs and Calendars . . . . . . . . . . .

13

 

Americans Abroad . . . . . . . . . . . . . . .

23

 

Beer, Wine, and Other Drinking Ephemera . . . . . . . . . . . . . . .

41

 

Broadsides, Handbills, and Posters . . . . . .

53

 

Brochures and Advertising Literature . . .

63

 

Business Cards . . . . . . . . . . . . . . . . .

77

 

Diet and Health . . . . . . . . . . . . . . . . .

89

 

Labels . . . . . . . . . . . . . . . . . . . . . . . . .

99



Valentines and Mottos . . . . . . . . . . . . . . 245

 

Match Covers . . . . . . . . . . . . . . . . . . . 119



Wrappers and Packaging . . . . . . . . . . .



Menus . . . . . . . . . . . . . . . . . . . . . . . 135



Wild Cards . . . . . . . . . . . . . . . . . . . . . 267



Postcards . . . . . . . . . . . . . . . . . . . . . 157



Recipe Books and Product Pamphlets . . . . . 173



Sheet Music . . . . . . . . . . . . . . . . . . . . 193



Stoves, Canning, and Cooking Classes . . . .

205



Trade Cards . . . . . . . . . . . . . . . . . . . .

223

The Legacy of Yum-Yum . . . . .

277

. . . . . . . . . . .

279

. . . . . . . . . . . . . . . . . .

281

. . . . . . . . . . . . . .

285

. . . . . . . . . . . . . . . . . .

291

epilogue:

acknowledgments notes

bibliography index .

257

p re f ac e

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