Table of contents : Foreword Contributors DESIGN NEW FUTURES Design New Futures! Design Matters for Management Form Follows Sense. New Innovation and Design Strategies for Crisis-Ridden Times How We Learned to Pluralize the Future: Foresight Scenarios as Design Thinking The Promise of Linear Control versus Complex Realities–The Complementary Approach to Organization Development. WAYS OF BRINGING IT ABOUT Anecdote by a Nike Product Manager From Operation Research to Cybernetics and Finally to Design Thinkin Ways of Bringing It About Abductive Reasoning and the Conjecture of the New The Problem with Tough Problems Designing–Innovation at the Crossroads of Structure and Process Uncovering Design Attitude: Inside the Culture of Designers Design Thinking within Shell Innovation/Research; Business as Usual? Reflecting on the Conceptualization and the Empirical Focus of Design Thinking CASES ON DESIGN METHODOLOGY: SUSTAINABILITY Designing Systems at Scale Six Ideas at Work in Low Carbon Urban Projects Food, Food Systems and Sustainability Cradle-to-Cradle Design: Creating Healthy Emissions A Strategy for Eco-Effective Product and System Design MANAGEMENT STRATEGIES BY DESIGN Frameworks, Artefacts, Designers–Three Vectors of Design In Defense of Strategy as Design The Practice of Breakthrough Strategies by Design Strategy Design: Design Practices for Entrepreneurial Strategizing Designing Business Architecture corporate innovation and design CORPORATE INNOVATION AND DESING Planning Innovations: A Question of Design? Meeting Innovation Requirements in Large Companies From Dogma to Style. On Wittgenstein and Redesign Beyond the Nostalgia of Political Spatial Practice