Confessions of an Advertising Man 9781904915379, 1904915019
A new edition of the timeless business classic featured on* Mad Men —as fresh and relevant now as the day it was written
139 101 1MB
English Year 2011
Table of contents :
Cover
Jacket
Title Page
The Book
Other Books by David Ogilvy
About the Author
Contents
Foreword
The Story Behind This Book
Four Problems
My Last Will And Testament
Half Title
Background
I How to Manage an Advertising Agency
II How to Get Clients
III How to Keep Clients
IV How to Be a Good Client
V How to Build Great Campaigns
VI How to Write Potent Copy
I. Headlines
II. Body Copy
VII How to Illustrate Advertisements and Posters
Advertisements
VIII How to Make Good Television Commercials
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
Food Products
Tourist Destinations
Proprietary Medicines
X How to Rise to the Top of the Tree (Advice to the Young)
XI Should Advertising Be Abolished?
A Collection of Ogilvy — isms
Back Cover
Cover
Jacket
Title Page
The Book
Other Books by David Ogilvy
About the Author
Contents
Foreword
The Story Behind This Book
Four Problems
My Last Will And Testament
Half Title
Background
I How to Manage an Advertising Agency
II How to Get Clients
III How to Keep Clients
IV How to Be a Good Client
V How to Build Great Campaigns
VI How to Write Potent Copy
I. Headlines
II. Body Copy
VII How to Illustrate Advertisements and Posters
Advertisements
VIII How to Make Good Television Commercials
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
Food Products
Tourist Destinations
Proprietary Medicines
X How to Rise to the Top of the Tree (Advice to the Young)
XI Should Advertising Be Abolished?
A Collection of Ogilvy — isms
Back Cover
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