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Provides a professional, contemporary, and concise review of the current knowledge and advances in biomimetics This boo
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This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management.
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Extensive research conducted at the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto,
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Product and Process Design: Driving Innovation is a comprehensive textbook for students and industrial professionals. It
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This textbook offers an essential introduction to design orientation in business, which impacts the way management is un
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When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distilla
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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a sp
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Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most man
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