Basic Marketing: A Global-Managerial Approach [11th ed.] 0-256-10509-X, 0-256-12877-4

Basic Marketing: A Global-managerial Approach [14 edition] 0072409479, 9780072409475

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explana

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Tourism Marketing: A Collaborative Approach 9781873150917

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context

110 90 2MB Read more

Marketing Management: A Relationship Approach [2 ed.] 0273706837, 9780273706830

Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the tr

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Marketing Management : A relationship approach [4 ed.] 9781292291444, 1292291443

669 35 10MB Read more

Marketing Management: A relationship approach [4 ed.] 1292291443, 9781292291444

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning

681 115 10MB Read more

Essentials of Marketing: A Marketing Strategy Planning Approach (ISE) [18 ed.] 9781266124983

Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best

111 106 148MB Read more

Petroleum Reservoir Simulations: A Basic Approach 9780976511366, 9780976511366

This a pack of book and CD. This is one of the best tools that the reservoir engineer has at his disposal, allowing the

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Healthcare Marketing: A Case Study Approach 9781640550797, 9781567936056

Experienced healthcare marketers know that the traditional four Ps of business marketing—product, price, placement, and

154 104 9MB Read more

Text and Cases in Marketing: A scientific approach

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Integrated Marketing Communications: A Global Brand-Driven Approach 303076415X, 9783030764159

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global frame

112 25 20MB Read more