Basic Guide to Cultural Tourism Marketing: Practice Cultural Management (essentials) 9783658399733, 9783658399740, 3658399732
This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After
127 83 479KB
English Pages 53
Table of contents :
Contents
1: Introduction to Cultural Tourism Marketing
1.1 Concepts and characteristics
1.2 The marketing management process
2: Strategic decisions in Cultural Tourism Marketing
2.1 Setting marketing objectives
2.2 Choosing marketing strategies
2.2.1 Market Segmentation and Cultural Tourists Typology
2.2.2 Brands and branding
2.2.3 Innovation
2.2.4 Cooperation and networks
3: Operational Decisions in Cultural Tourism Marketing
3.1 The Marketing Mix
3.2 Services
3.3 Prices
3.4 Distribution
3.5 Communication
4: Implementation decisions: Organisation and People)
Literature
Contents
1: Introduction to Cultural Tourism Marketing
1.1 Concepts and characteristics
1.2 The marketing management process
2: Strategic decisions in Cultural Tourism Marketing
2.1 Setting marketing objectives
2.2 Choosing marketing strategies
2.2.1 Market Segmentation and Cultural Tourists Typology
2.2.2 Brands and branding
2.2.3 Innovation
2.2.4 Cooperation and networks
3: Operational Decisions in Cultural Tourism Marketing
3.1 The Marketing Mix
3.2 Services
3.3 Prices
3.4 Distribution
3.5 Communication
4: Implementation decisions: Organisation and People)
Literature
- Author / Uploaded
- Andrea Hausmann
- Sarah Schuhbauer
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